Vivanta By Taj

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Vivanta By Taj
Private
Industry Hospitality and Tourism
Founded September 2010
Headquarters India
Key people
 Cyrus Pallonji Mistry (Chairman)
Rakesh Sarna (MD & CEO)[1]
Products Hotels and Resorts
Parent The Indian Hotels Company Limited, Tata Group and Taj Hotels Resorts and Palaces
Website Vivanta by Taj

Vivanta By Taj, is an Indian Hotels chain established in September 2010.[2] It is a part of The Indian Hotels Company Limited, a subsidiary of the TATA Group.[3]

Introduction

The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.[4] This brand architecture exercise was a part of their previous launch of The Gateway hotels[5] which is marketed as an Upscale brand. Vivanta by Taj is marketed as an Upper Upscale Brand which is flanked by the Taj in the top-end luxury department.

The term Vivanta comes from the term 'bon vivant', which signifies sophistication and appreciation for the good things in life and also from the attributes of vividness and vivacity.

Locations

Bangalore

Chennai

Coimbatore

  • Old Surya Internationals(5 star),Race Course,Coimbatore
    Vivanta by Taj - Surya, Race Course, Coimbatore
    [6]
  • Residency

Coorg

Faridabad

  • Surajkund Road

Goa

  • Fort Aguada - North Goa
  • Holiday Village - North Goa
  • Panaji - North Goa

Guwahati

  • Khanapara ( G.S. Road)

Hyderabad

  • Begumpet

Jodhpur

  • Hari Mahal

Kerala

  • Bekal[8]
  • Kovalam-Trivandrum
  • Kumarakom
  • Malabar-Kochi
  • Trivandrum

Lucknow

  • Gomti Nagar

Mumbai

  • Taj President / Taj hari
  • Ambassador

Pune

  • Blue Diamond

Ranthambore

  • Sawai Madhopur

Srinagar

International

Maldives

  • Coral Reef

Sri Lanka

Malaysia

  • Langkawi

References

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External links

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