Vox (website)

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Vox logo.svg
Web address www.vox.com
Commercial? Yes
Type of site
News and opinion website
Registration Optional
Available in English
Owner Vox Media
Launched April 6, 2014; 5 years ago (2014-04-06)
Alexa rank
Increase 1,300 (as of May 2017)[1]
Current status Active

Vox is an American left-wing news and opinion website owned by Vox Media that was founded in 2014 by Melissa Bell and Ezra Klein. Vox is noted for its interpretative journalism and its use of "card stacks" that define terms and give explanations within articles. Vox's liberal predisposition[2][3] is demonstrated through a consistent editorial stance that is critical of conservatives, and favors progressive race and gender identity politics, as well as expressing strong support for Third World immigration into Western countries.[4]


Ezra Klein left The Washington Post in January 2014 for a position with Vox Media, the publishers of the sports website SB Nation, technology website The Verge, and video gaming website Polygon.[5] The New York Times described Vox Media as "a technology company that produces media" rather than its inverse, associated with "Old Media".[5] Klein expected to "improve the technology of news" and build an online platform better equipped for making news understandable.[5] The new site's 20-person staff was chosen for their expertise in topic areas and included Slate's Matthew Yglesias, Melissa Bell, and Klein's colleagues from The Washington Post.[5][6]

Vox launched in early April 2014 with Klein as its editor-in-chief. His opening editorial essay, "How politics makes us stupid", explained his distress about political polarization in the context of Yale Law School professor Dan Kahan's theories on how people protect themselves from information that conflicts with their core beliefs.[7]

In June 2016, Vox suspended contributor Emmett Rensin for a series of tweets calling for anti-Trump riots, including one on June 3, 2016 that urged, "If Trump comes to your town, start a riot." The tweets drew attention after violent anti-Trump protests took place in San Jose, California on the day of Rensin's tweet.[8][9][10][11] Elizabeth Plank was hired in 2016 as a political correspondent.[12]

In September 2017, Vox announced that Ezra Klein would be taking a new role as editor-at-large, and that Klein's current deputy, Lauren Williams, would be named editor in chief.[13]


In order to reuse work from authors prior to the relaunch in 2014, Vox creates "card stacks" in bright "canary yellow" that provide context and define terms within an article. The cards are perpetually maintained as a form of "wiki page written by one person with a little attitude".[14] As an example, a card about the term "insurance exchange" may be reused on stories about the Affordable Care Act.[14]

The site uses Vox Media's Chorus content management system, which enables journalists to easily create articles with complex visual effects and transitions, such as photos that change as the reader scrolls.[14] Vox Media's properties target educated households with six-figure incomes and a head of house less than 35 years old.[14]

Editorial stances

Vox has consistently opposed mainstream conservative and right-wing politics, but has also opposed criticism of Islam and Muslims, even when cultural Islamization appears to conflict with progressive values.[15][16]

Vox favors allowing transgender and gender fluid individuals to determine their own gender identities, that others will be expected to conform to. However, the site has warned that left-wing political evolution, sometimes called SJW convergence by opponents, may be going too far.[17]


Vox has a YouTube channel by the same name where they have regularly posted videos on news and informational subjects since 2014. These videos are accompanied by an article on their website. The themes covered in the videos are usually similar to the themes covered in the regular, written articles on the website.[citation needed]

The channel has over 3 million subscribers and over 651 million views as of October 2017.[18]

Content surrounds both current affairs, timeline of certain events, and interesting facts.


In March 2014, before it had officially launched, Vox was criticized by conservative media commentators, including Erick Erickson, for a video it published.[19]

The website's launch received significant media attention.[20] Websites noted that the launch came around the same time as other data and explainer websites like FiveThirtyEight and the New York Times' The Upshot.[21][22] Vox was described as using "Upworthy" style headlines to enhance shareability and to act as a "Wikipedia for ongoing news stories."[20]

Shortly after it launched, conservative writer David Harsanyi criticized the site's concept of "explanatory journalism" in an article in The Federalist titled "How Vox makes us stupid", arguing that the website selectively chose facts, and that "explanatory journalism" inherently leaves out opposing viewpoints and different perspectives.[23] Pascal-Emmanuel Gobry at The Week argued that the website produced "partisan commentary in question-and-answer disguise" and criticized the site for having a "starting lineup [that] was mostly made up of ideological liberals."[24] The Week's Ryu Spaeth described the site's operations as, "It essentially takes the news (in other words, what is happening in the world at any given moment in time) and frames it in a way that appeals to its young, liberal audience."[25]

The Economist, commenting on Klein's launching essay "How politics makes us stupid," said the website was "bright and promising" and the premise behind the site was "profoundly honourable," and positively compared the site's mission to John Keats's negative capability.[7]

The New York Times's David Carr associated Klein's exit for Vox with other "big-name journalists" leaving newspapers for digital start-ups, such as Walter Mossberg and Kara Swisher (Re/code), David Pogue, and Nate Silver.[5]

In December 2014, the website Deadspin wrote a post listing each time Vox ran a correction for a factual error in an article.[26] In The Washington Times, journalist Christopher J. Harper criticized the site for numerous reporting mistakes.[27]

In 2015, the Committee for Skeptical Inquiry presented Julia Belluz the Robert B. Balles Prize for Critical Thinking for her work on Vox. "We need more people in the media doing what Julia Bellux does ..."[28]


In June 2015, Vox had 54.1 million unique visitors, of which 41% were between the ages of 18 and 34, according to comScore Inc.[29]


  1. "Vox.com Site Overview". Alexa Internet. Retrieved May 4, 2017.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. "Vox". AllSides. 2014-05-21. Retrieved 2017-10-15.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. "Vox - Media Bias/Fact Check". Media Bias/Fact Check. Retrieved 2017-10-15.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. "Identities". www.vox.com. Retrieved 2017-10-15.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. 5.0 5.1 5.2 5.3 5.4 Carr, David (January 26, 2014). "Ezra Klein Is Joining Vox Media as Web Journalism Asserts Itself". The New York Times. Archived from the original on December 26, 2014. Retrieved December 26, 2014.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  6. Vox.com is going to be a great test of Ezra Klein’s critique of journalism, Columbia Journalism Review (April 7, 2014).
  7. 7.0 7.1 Lua error in Module:Citation/CS1/Identifiers at line 47: attempt to index field 'wikibase' (a nil value).
  8. Byers, Dylan (June 3, 2016). "Vox suspends editor for encouraging riots at Donald Trump rallies". CNN. Retrieved June 3, 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  9. Halper, Evan (June 3, 2016). "Vox suspends editor who called for anti-Trump riots". Los Angeles Times. Retrieved June 3, 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  10. Emmett Rensin [emmettrensin] (June 2, 2016). "Advice: If Trump comes to your town, start a riot" (Twitter post). Retrieved June 2, 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  11. Wemple, Eric (June 3, 2016). "What will a suspension do for a Vox editor who urged anti-Trump riots?". Washington Post. Retrieved June 5, 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  12. "Vox Snags Mic's Elizabeth Plank for Election Coverage". The Hollywood Reporter. 2016-03-01. Retrieved 2017-06-24.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  13. Stelter, Brian. "Lauren Williams named editor in chief of Vox; Ezra Klein to be editor at large". CNN Money. Retrieved 2017-09-29.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  14. 14.0 14.1 14.2 14.3 Kaufman, Leslie (April 6, 2014). "Vox Takes Melding of Journalism and Technology to a New Level". The New York Times. Archived from the original on December 26, 2014. Retrieved December 26, 2014.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  15. Robert Spencer (Feb 4, 2017) https://www.jihadwatch.org/2017/02/vox-islam-isnt-a-race-but-islamophobia-is-racism (Mar 3, 2016) https://www.jihadwatch.org/2016/03/vox-whines-that-anti-islam-muslims-keep-getting-promoted-as-experts
  16. Megan G. Oprea (May 12, 2017) https://thefederalist.com/2017/05/12/vox-voxplains-radical-islam-no-threat-americans-west/
  17. Edward Schlosser (Jun 3, 2015) https://www.vox.com/2015/6/3/8706323/college-professor-afraid
  18. "Vox Channel About Page".<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  19. Cosman, Ben. "Ezra Klein's Vox Is Already Being Labeled 'Left-Wing Propaganda' by Conservatives". The Atlantic. Retrieved November 3, 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  20. 20.0 20.1 "How Vox is going to make its way to the top". The Daily Dot. April 7, 2014. Retrieved November 4, 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  21. Lua error in Module:Citation/CS1/Identifiers at line 47: attempt to index field 'wikibase' (a nil value).
  22. "Ezra Klein launches news site Vox.com". USA TODAY. Retrieved November 4, 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  23. Politics. "How Vox makes us stupid". Retrieved March 17, 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  24. "Vox, derp, and the intellectual stagnation of the left". The Week. Retrieved March 17, 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  25. Ryu Spaeth (July 21, 2015). "The Gawker meltdown and the Vox-ification of the news media". Retrieved October 24, 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  26. Draper, Kevin. "46 Times Vox Totally Fucked Up A Story". The Concourse. Retrieved November 4, 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  27. Harper, Christopher (January 7, 2015). "Vox news website needs to take serious look at how it 'reinvents' journalism". The Washingtion Times. Retrieved March 17, 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  28. Fidalgo, Paul (2016). "CSI's Balles Prize in Critical Thinking Awarded to Julia Belluz of Vox.com". Skeptical Inquirer. 40 (5): 6.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  29. Alpert, Lukas I. Comcast Invests $200 Million in Vox Media. The Wall Street Journal. August 12, 2015. Accessed on 2016-06-26.