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Hollywood/Miami/Fort Lauderdale, Florida
United States
City of license Hollywood, Florida
Branding UniMás Miami (general)
Noticias 23 (during WLTV-produced newscast)
Channels Digital: 47 (UHF)
Virtual: 69 (PSIP)
Subchannels 69.1 UniMás
69.2 Bounce TV
69.3 GetTV
69.4 Grit
Affiliations UniMás (O&O)
Owner Univision Communications
(UniMas Miami LLC)
Founded 1968
First air date 1968; 51 years ago (1968)
Call letters' meaning We Are MIami or "Whammy"
Sister station(s) WLTV-DT
Former callsigns WYHS (1988–1992)
WYHS-TV (1992–1998)
WAMI-TV (1998-200?)
Former channel number(s) Analog:
69 (UHF, 1988–2009)
Former affiliations Independent/Fox via WCIX (1968-1988)
HSN (1988–1998)
Independent (1998–2002)
TeleFutura (2002-2013)
Fox (1997-2001)
Transmitter power 1,000 kW
Height 297 m
Facility ID 60536
Transmitter coordinates Lua error in Module:Coordinates at line 668: callParserFunction: function "#coordinates" was not found.
Licensing authority FCC
Public license information: Profile
Website UniMas

WAMI-DT, virtual channel 69 (UHF digital channel 47), is the flagship station of the Spanish-language UniMás television network serving Miami and Fort Lauderdale, Florida, United States that is licensed to Hollywood. The station is owned by Univision Communications, as part of a duopoly with Univision owned-and-operated station WLTV-DT (channel 23). The two stations share studio facilities known as "NewsPort", a converted studio facility that also houses Noticias Univision and English language cable channel Fusion located at 8551 NW 30th Terrace in Doral. WAMI maintains transmitter facilities located in the city's Dale Village neighborhood.


Prior history of channel 69 in Miami

The analog UHF channel 69 allocation in the Miami-Fort Lauderdale market was first occupied by a translator station of WCIX (channel 6, now WFOR-TV on channel 4) from its sign-on in 1968 until 1988, to provide adequate coverage of Miami proper. WCIX's main transmitter was located in Homestead, in order to prevent signal interference with WDBO-TV (later WCPX-TV, now WKMG-TV) in Orlando and WPTV-TV in West Palm Beach. In 1986 WCIX independent programing switched to a full-time Fox affiliate. Within two years Taft sold both stations: WCIX went to CBS and the translator channel 69 went to HSN soon thereafter. CBS has no plans on using channel 69 continuously as a relay translator of WCIX.

Early history

As a Home Shopping Network affiliate of WHYS-TV

WAMI signed on the air on August 10, 1988 as WYHS-TV, carrying programming from the Home Shopping Network. The station was owned by HSN's broadcasting arm, Silver King Communications. The primary purpose of these stations was to force carriage of HSN on cable providers in each market through the Federal Communications Commission's must-carry provisions as QVC was taking away a large slice of HSN's audience as several providers had held an ownership interest in QVC, but not HSN. Eventually, Silver King Communications acquired an ownership interest in the USA Network, and as a result, later became USA Broadcasting, the broadcast arm of media company USA Networks, Inc. In the fall of 1997, channel 69 began carrying Fox Kids programming, after it was dropped by the market's WB affiliate WDZL (channel 39, later WBZL and now WSFL-TV), which acquired the block in 1993 after Fox affiliate WSVN (channel 7) decided to stop carrying Fox's children's programming.

As an independent station of WAMI-TV

WAMI logo; originally showing "miami", it was later modified to incorporate the channel number.

On June 8, 1998 at 6:00 a.m., channel 69 became an independent station; the station also changed its call letters to WAMI-TV. The relaunch of channel 69 was known as the "Birth of a Station", where a soon-to-be mother was giving birth to the "Miami" thought-bubble station logo. Immediately after that sketch, real-time traffic and weather reports were shown. The revamped station adopted a general entertainment format with a strong focus on locally produced programs including a daily news program called The Times; the sports discussion show SportsTown; Generation ñ, a program targeted at Latin American audiences; the lifestyle programs Ocean Drive (which was based on the magazine of the same name) and Ten's (which was also broadcast on Dallas sister station KSTR-TV from 1999 to 2001); the dance program Barcode; an alternative lifestyle program called Kenneth's Frequency; and the talk show Out Loud, which was hosted by Bill Teck and produced by Miami producer and media personality Paul Bouche. The station's programming was mostly aimed at teenagers and young adults between the ages of 16 and 34.

WAMI repackaged the Fox Kids block, incorporating it into the live, locally produced interactive children's show Wami on Miami. The hosts of that program would hold up a "WAMI" hand sign, holding up both hands, making "L' shapes and crossing their hands together to form a "W," shouting; "Wami, baby!" to its on-air audience. Children would show up at WAMI-sponsored Fox Kids/Power Rangers events that were held throughout Miami-Dade and Broward counties, mimicking their favorite WAMI on Miami on-air host.

The station soon began to heavily incorporate local remote interstitials that were broadcast live. WAMI-TV often shot its interstitials, "live" at remote locations all over Miami-Dade and Broward counties, with the WAMI interstitial host often literally pulled passers-by off the streets to read the cue cards announcing the programs that would be shown on the station during the next hour. Another short program not seen on most other USA-owned stations was the topical program Lips, featuring a pair of ruby red lips in front of a black background, teasing the day's stories or issues, a concept that was thought to be inspired by The Rocky Horror Picture Show.[1]

WAMI-TV prominently used the on-air station "bug" or WAMI station ID logo, a variation of the WAMI "thought bubble"; the station ID graphic would flash on the lower part of the screen, at the top and bottom of the hour, or each time a program returned from commercial break, and then fade out. WAMI's vice president of promotions ordered that the logo bug remain on-screen during its programs, around the clock, and to give it a translucent appearance so that it was seen constantly. WAMI also featured "WAMI-cams", which were three to five second on-air spots that were used to fill airtime, usually catching a glimpse of South Beach street life, scenic views or interesting goings-on in Miami, followed a "pop" sound and the appearance of the WAMI "thought bubble" graphic. The rest of WAMI-TV's programming schedule was supplemented with some first-run syndicated reality and talk shows, syndicated reruns of network sitcoms, movies, cartoons and a few religious programs.

By December 1998, after only six months on air, WAMI-TV had outbid UPN owned-and-operated station WBFS-TV (channel 33) and WB affiliate WBZL to land an exclusive six-year contract for the local television rights to Major League Baseball games from the Florida Marlins. WAMI had also procured the rights to broadcast Miami Heat NBA games prior to the station's relaunch.[2]

By late 1999, WAMI had grown into its role as the "flagship station" of what was to become the USA Broadcasting Network, comprising thirteen stations scattered around the country in major U.S. cities, twelve of which were former HSN affiliates. All of these stations, which were owned by Barry Diller, were to gradually be converted to follow WAMI's format, called "City Vision".[3] The "City Vision" concept was based on Diller's theory that local programming was being ignored on most broadcast stations, and that the general public wanted a sense of what is going on in their communities on television. A scaled down version of the format was adopted by USA Broadcasting-owned sister stations KHSX-TV in Dallas (which became KSTR-TV and rebranded as "K-Star 49"), WHSH-TV in Boston (which became WHUB-TV and rebranded as "Hub 66"; it is now WUTF-TV) and WHOT-TV in Atlanta (which rebranded as "Hotlanta 34"; it is now WUVG-TV). The rest of the former HSN-affiliated stations owned by USA that were due to be converted were WHSE-TV (now WFUT-DT) and WHSI (now WFTY-DT) in the New York City market (whose calls were to be changed to WORX and rebranded as "The Works" upon the format change), WEHS (now WXFT-DT) in Chicago (which was to become WNDE and be rebranded as "Windy"), WQHS-TV in Cleveland, KHSC-TV (now KFTR-DT) in Los Angeles (whose calls were to be changed to KLIK and be rebranded as "Click"), WHSP (now WUVP-DT) in Philadelphia, WHSW (now WUTB) in Baltimore, KHSH (now KFTH-DT) in Houston and WBHS (now WFTT-DT) in Tampa.

Sale to Univision and switch to a Spanish-language format

Due to financial problems that USA Networks began facing in 2000, the company began looking to divest some of its assets. USA Broadcasting, as one of these assets, was considered for divesture as part of a deal to help USA Networks repair its financial footing. In 2001, the remaining entertainment units of USA Broadcasting, were sold to Vivendi Universal, along with $10.3 billion worth of shares held by Barry Diller. The television stations were to be sold to The Walt Disney Company, but Univision Communications outbid its competition in a close race. The sale was finalized on January 3, 2002.[4]

On January 14, 2002, WAMI-TV became a charter owned-and-operated station of Univision's fledgling Spanish-language secondary network, Telefutura (which rebranded as UniMás eleven years later on February 7, 2013). WPXM-TV (channel 35) and West Palm Beach sister station WPXP-TV acquired the rights to the Marlins telecasts (which were now produced by Fox Sports), which aired through the Florida Marlins Television Network, eventually dropping them in 2005 after Pax TV relaunched as i: Independent Television (the rights to the Marlins telecasts are held by Sun Sports; the Heat's broadcast rights are now primarily held also by Sun Sports and occasionally carried over-the-air on local CBS-owned station WFOR-TV).

In late 2009, most Univision-owned television stations, including WAMI and sister station WLTV, upgraded their main digital signals to transmit programming in 1080i high definition. TeleFutura's sister network Univision became the last major over-the-air television network in the United States to begin offering high definition programming on December 31, 2009.

Digital television

Digital channels

Channel Video Aspect PSIP Short Name Programming[5]
69.1 1080i 16:9 WAMI-DT Main WAMI-DT programming / UniMás
69.2 480i 4:3 WAMI-D2 Bounce TV
69.3 WAMI-D3 GetTV

Analog-to-digital conversion

WAMI terminated its analog signal, on UHF channel 69, on June 12, 2009, as part of the federally mandated transition from analog to digital television.[6] The station's digital signal remained on its pre-transition UHF channel 47. Through the use of PSIP, digital television receivers display WAMI's virtual channel as 69, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition.

Newscasts and local programming

Univision owned-and-operated sister station WLTV produces an hour-long weekday morning newscast for WAMI called Noticias 23 Al Amanecer en UniMás Miami, which airs Monday through Fridays at 7 a.m. and is an extension of WLTV's two-hour morning newscast. In addition, that station produces a public affairs program called Ahora en Nuestra Comunidad, which airs on Saturday mornings at 6 a.m. on WAMI-DT with a rebroadcast on WLTV at 11:30 a.m.

Awards and nominations

WAMI-TV during its 2½ year run under USA Broadcasting ownership, received 18 Suncoast Regional Emmy Awards and 22 Promax Awards.

  • 1998: 7 Regional Emmys[7]
  • 1999: 6 Regional Emmys, 10 Promax Awards[8]
  • 2000: 5 Regional Emmys,[9] 10 Promax Awards[10]
  • 2001: 2 Promax Awards[10]

On-air staff

Current on-air staff[11]

  • Eileen Cardet - weekday mornings on Noticias 23 Al Amanecer (7:00-8:00 a.m.)
  • Jorge Hernandez - weekday mornings on Noticias 23 Al Amanecer (7:00-8:00 a.m.)
  • Paola Elorza - meteorologist; weekday mornings on Noticias 23 Al Amanecer (7:00-8:00 a.m.); also environmental reporter (also seen on Primer Impacto, Noticiero Univision and via satellite for Philadelphia sister station WUVP)
  • Jose Alfonso Almora - religious/political affairs reporter
  • Arlena Amaro - general assignment reporter
  • Roger Borges - entertainment reporter
  • Dr. Maritza Fuentes - health reporter
  • Maria Fernanda Lopez - general assignment reporter
  • Jenny Padura - general assignment reporter
  • Sonia Parissos - general assignment reporter
  • Sandra Peebles - political affairs reporter
  • Carolina Rosario - general assignment reporter
  • Mario Vallejo - Cuban affairs reporter

Notable alumni


  1. "The_Legend_of_WAMI-TV". The Legend of WAMI-TV. March 13, 2009. Retrieved March 13, 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. Paxman, Andrew (May 3, 2008). "WAMI nabs Marlins rights". Variety Business. Retrieved May 3, 2008.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. Fabrikant, Geraldine (May 3, 2008). "The New York Times Business Diller's_Latest_Tele-Vision;_First,_a_Network_of_Cubic_Zirconium._Now,_a_Station_of_Lips_and_Hardbodies". The New York TImes Business. Retrieved May 3, 2008.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. "05-21-02_Federal_Communications_Commission_Grants_Clearance_for_Univision's_Proposed_Acquisition_of_USA_ Broadcasting". univision. January 28, 2009. Retrieved January 28, 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. RabbitEars TV Query for WAMI
  6. List of Digital Full-Power Stations
  7. "BNet USA_Broadcasting_Appoints_Chris_Sloan_to_Senior_Vice_President_Creative_Director_in_Charge_of_Promotions". BNet. May 3, 2008. Retrieved May 3, 2008.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  8. "1999_Suncoast_Regional_Emmy_Award_Recipients". suncoast.emmyonline.org. March 13, 2009. Retrieved March 13, 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  9. "2000_Suncoast_Regional_Emmy_Award_Nomineess". suncoast.emmyonline.org. March 13, 2009. Retrieved March 13, 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  10. 10.0 10.1 "Award_Winners-Promax,_BDA._..." promaxbda. March 13, 2009. Archived from the original on July 11, 2008. Retrieved March 13, 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  11. Tu Canal 23, WLTV. Retrieved June 8, 2013.
  12. "New Florida-Florida's_Weekly_Television_News_Magazine_Hosts Hunter_Reno_Host". New Florida .Org. May 21, 2008. Retrieved May 21, 2008.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>

External links