Fairmont, West Virginia
|City of license||Clarksburg|
West Virginia CW 3/10 (on DT2)
|Slogan||The Area's Only
10 PM News
|Channels||Digital: 10 (VHF)
Virtual: 10 (PSIP)
10.2 The CW
|Owner||Withers Broadcasting Companies
(Withers Broadcasting Company of Clarksburg, LLC)
|First air date||February 8, 1981|
|Call letters' meaning||West Virginia's FoX|
|Sister station(s)||WDTV, WETT-FM, WDHS|
|Former callsigns||WLYJ (1981-1998)|
|Former channel number(s)||Analog:
|Former affiliations||religious Independent (1981-1998)|
|Transmitter power||30 kW|
|Transmitter coordinates||Lua error in Module:Coordinates at line 668: callParserFunction: function "#coordinates" was not found.|
|Public license information:||Profile
WVFX is the Fox-affiliated television station for North-Central West Virginia that is licensed to Clarksburg. It broadcasts a high definition digital signal on VHF channel 10 (or virtual channel 10.1 via PSIP) from a transmitter in an unincorporated area between Clarksburg and Arlington. Owned by Withers Broadcasting Companies, WVFX is sister to CBS affiliate WDTV and the two outlets share studios on Television Drive in Bridgeport (along I-79/Jennings Randolph Expressway).
The station signed-on February 8, 1981 and aired an analog signal on UHF channel 46. It was a religious Independent station using the calls WLYJ (standing for We Love You Jesus). Much of the programming consisted of national religious evangelicals and local fund-raising appeals to continue operation of the station. In 1998, WLYJ was sold to Davis Television and converted to a Fox affiliate. The call sign was changed to WVFX (standing for West Virginia's FoX).
Davis Television sold WVFX to Withers Broadcasting Companies in 2007. Since the Clarksburg/Weston/Fairmont market has only five full-powered stations, this amount is too few to allow a duopoly under normal Federal Communication Commission (FCC) guidelines. However, Withers obtained a "failed station" waiver allowing the purchase to go through. Although most internal operations were integrated with WDTV in Bridgeport, WVFX initially maintained its original facility on West Pike Street/SR 20 in Downtown Clarksburg. The station's signal is very hard to receive over-the-air since much of the region is a rugged dissected plateau. As a result, it relies primarily on cable and direct broadcast satellite for viewership.
Fairmont is technically the market's largest city because Morgantown (though only twenty miles north) has the largest population of any city in the geographic area but it is part of the Pittsburgh market. Despite this technicality, the station is still able to sell commercials to businesses in that area. Locations around Morgantown are within reach of over-the-air signals from Pittsburgh stations. In addition to WVFX, most cable providers offer WPGH-TV on their basic tiers. In some cases, that station's high definition feed is offered on the digital tiers instead of WVFX.
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|10.1||720p||16:9||WVFX-DT||Main WVFX programming / Fox|
|10.2||480i||WVFX-D2||West Virginia CW|
WVFX shut down its analog signal, over UHF channel 46, on June 12, 2009, the official date in which full-power television in the United States transitioned from analog to digital broadcasts under federal mandate. The station decided to use its physical digital number 10 instead of its analog number 46 as its virtual channel number. Through the use of PSIP, most stations use their analog number as their virtual channel number in order to make it easier on viewers who were accustomed to certain channel numbers in a given market. The station decided to do this since channel 10 can easily be placed in the same spot on cable channels as opposed to 46.
After acquiring WFVX, WDTV made preparations to begin producing a prime time newscast on this station. Launched in late-2010, the show is called Fox 10 News at 10 and airs weeknights for thirty minutes. The broadcast features the News Corp. Digital Media music theme and graphics package modified from original use on Fox owned-and-operated stations.
- RabbitEars TV Query for WVFX
- "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Retrieved 2012-03-24.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>