WYRB
| City of license | Genoa, IL |
|---|---|
| Broadcast area | Rockford |
| Branding | Power 106.3 |
| Slogan | "Today's Hits & Hip-Hop" |
| Frequency | 106.3 FM (MHz) (also on HD Radio) |
| Format | Rhythmic Contemporary |
| ERP | 3,800 watts |
| HAAT | 126 meters |
| Class | A |
| Facility ID | 21202 |
| Callsign meaning | W Your R&B (Previous Meaning) |
| Owner | Dontron, Inc. (Subsidiary, Crawford Broadcasting Co.) |
| Website | http://www.mypower106.com/ |
WYRB, known locally as Power 106.3 FM is an Rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting.
Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an Urban AC format. However, realizing that there was a hole for a Rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a Rhythmic Top 40 rather than as a Urban Contemporary. According to Sales Manager DiAnna Cantele Mazzola, “They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market,” and added “Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot.”[1]
References
External links
- www.mypower106.com
- Query the FCC's FM station database for WYRB
- Radio-Locator information on WYRB
- Query Nielsen Audio's FM station database for WYRB
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