When In Manila
| File:When In Manila logo.png | |
| Headquarters | Manila, Philippines |
|---|---|
| Founder(s) | Vince Golangco |
| Website | www |
| Alexa rank |  32,552 (March 2016) [1] |
| Type of site | lifestyle magazine, social media |
| Available in | English |
| Launched | September 1, 2009 |
| Current status | Active |
When In Manila is an online metro guide focused on Manila and the Philippines. It was created by Vince Golangco on September 1, 2009. It publishes news, reviews, and information on food, culture, music, fashion, travel, and other lifestyle topics.
When In Manila is privately owned. The cost of operating the website is funded primarily by online advertising. It has over 200 contributors, who earn revenue from the Google AdSense ads that are displayed alongside their articles. It has garnered a number of awards since its launch.
History
When In Manila (the preposition is deliberately capitalized "to convey its mission as a metro guide highlighting the latest lifestyle trends and developments"[2]) creator Vince Golangco, after studying and working in the US, traveled the world and settled in the Philippines because he fell in love with the country.[3] He originally launched When In Manila as a video blog, with a staff of four: a writer (Golangco), two videographers, and a webmaster.[2] The group soon realized that they were spending the majority of their time handling video production, yet their videos were not getting as many views as their articles. They began focusing on the written content instead. "We were actually renting a big expensive camera for ₱10,000 per day, and trying to cram in as much shooting time as possible. Then one day I was at a restaurant I wanted to feature and didn’t have my crew with me, so I just took a bad video with my camera, that video ended up getting more views than the professional videos we did,” Golangco observed.[2]
On July 5, 2013, When In Manila took home Best Photo Blog/Microblog at the Tatt Awards, and as a result, the #wheninmanila hashtag trended on Twitter Philippines well into the next morning as a result of netizens tweeting and retweeting the news. This was later revealed to have been planned by their digital media consultant.[4]
As of August 2013, it was reported that When In Manila has over 200 contributors, hosting and unifying the broadest independent community of writers and bloggers in the country. It gets over 350,000 visitors per month, and has more than 100,000 Twitter followers. According to the Philippine Daily Inquirer, Alexa.com ranks When In Manila as the 3rd most popular metro guide in the Philippines.[2]
Content
The content of articles published by When In Manila is grouped into the following sections: news & features, food & restaurants, nightlife & events, travel & adventure, lifestyle & places, and fashion & beauty. The editorial tone is “positive,” according to Golangco. “There really hasn't been much we try to stay away from. I don't like smoking so we've turned down a few smoking related features. We also try to stay away from gossip or negative things.”[2]
When In Manila is written in an informal tone.
Revenue
When In Manila generates its revenue from selling banner ad space, sponsored content, events and consulting. Local advertisers have included SM, Globe, Smart, BPI, Jollibee, Rufo's, Meralco, and PLDT. Foreign corporations have also found the online metro guide to be an effective channel to reach Filipinos, with Sony, Asus, McDonald's, KFC, Coca Cola, Kia, Visa, Mastercard, and Johnnie Walker having advertised.[2]
When In Manila compensates its contributors by allowing them to earn from clicks to the Google ads that run alongside their stories. “It works really well,” Golangco reports, “as contributors are incentivized to provide high quality content that will get read and shared. The more readers an article gets, the more clicks the ads next to it can potentially receive, and the more money the writer can make, since they are paid per click.”[2]
Awards
Digital Filipino – #1 Emerging Influential Blog[5]
2010
Unilever/Sooo Pinoy – Ultimate Food Blogger - Mae Ilagan[6]
2012
Rotary Club of Manila – Tourism Award - Vince Golangco[7]
2012
Tatt Awards – Best Photo Blog/Microblog[4]
2013
See also
References
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External links
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