XHPRS-FM

XHPRS-FM

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City of license	Tecate, Baja California
Broadcast area	Tijuana-San Diego metropolitan area
Branding	105.7 Max FM
Slogan	Songs That Make You Feel Good!
Frequency	105.7 MHz
First air date	July 9, 1990 on 92.1 MHz 2005 on 105.7 MHz April 15, 2008 with their current format
Format	Classic Hits
ERP	8,200 watts
HAAT	781.5 meters
Class	C1
Facility ID	163371
Transmitter coordinates
Callsign meaning	Derived from sister station XEPRS
Former callsigns	XHBCE-FM (1988-May 13, 2010)
Owner	Local Media of America (concession and transmitter owned by a Mexican company) (Media Sports de México, S.A. de C.V.)
Sister stations	XEPRS, XEPE
Webcast	Listen Live
Website	1057maxfm.com

XHPRS-FM is a commercial classic hits radio station in Tecate, Baja California, broadcasting to the Tijuana-San Diego metropolitan area on 105.7 FM. Its studios are in San Diego's Sorrento Valley.

History

The concession history for XHPRS begins in Ensenada, Baja California, where the concession for XHBCE-FM was awarded to Gustavo Adolfo Paez y Vejar on November 16, 1988. In the early 2000s, under Roxana Alexanderson Torres, XHBCE began its move-in to the Tijuana area by soliciting a move to Cerro Grande to the east of Ensenada, coinciding with the station's change to 105.7 MHz, and then to Cerro Bola in Tecate. (XHHC-FM would later restore the 92.1 frequency to use in Ensenada.) In 2010, it received authorization to change its callsign to XHPRS-FM, though it had been using the callsign for some time before.

From 2006 to 2008, this station simulcasted XEPRS-AM as XX (pronounced Double X) Sports Radio. It aired San Diego Padres games and the entire talk show lineup from the AM station. Before that, it had various musical formats. When XX Sports Radio aired on FM, it helped spread the XEPRS signal to eastern parts of San Diego County. On April 15, 2008, the station broke away from the simulcast, and flipped to oldies/classic hits, branded as "105.7 the Walrus."

In May 2014, while promoting their "105 Walrus Days Of Summer", 105.7 began playing fewer songs from the late 1960s and early 1970s while adding more 1980s hits and de-emphasizing the "Walrus" name. Morning co-host John Nolan left the station in July, leaving Kim Morrison to do the show solo. Afternoon host Rich "Brother" Robbin left in August. On August 18, 2014, XHPRS became "Max FM," playing classic hits from the mid-1970s through the early 1990s. Jack Diamond became the new morning show co-host. Prior to a 23-year run at WRQX in Washington DC, Diamond had done mornings at country KSON. After 1 week of doing mornings, Diamond left the station and returned to Washington. Christina Martinez, formerly at KRTO in Guadalupe, California, is now doing afternoons.

External links

• Official website
• 105.7 Max FM on Facebook
• 105.7 Max FM on Twitter