Zero Skateboards
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Zero Skateboards is a skateboard company located in Carlsbad, California, United States (US). The brand was founded by professional skateboarder and entrepreneur Jamie Thomas, and distributed by his Black Box Distribution company. In late June, 2014, Thomas announced that the brand will be distributed by the Dwindle Distribution company, based in El Segundo, California, US.
Contents
History
The Zero brand was originally a clothing company, formed in 1996, and subsequently evolved into a skateboard company, with Thomas leaving Toy Machine to become Zero's first professional team rider.[citation needed]
In early 2003, Thomas opened a plant in Tijuana, Mexico, named "Edieth and Osuna", to manufacture the skateboard decks of the Black Box brands. Zero team rider Chris Cole was a shareholder of the company from 2011 to 2014.[1][2]
The company has released seven videos,[3] with the premiere of the latest release, Cold War, occurring on November 8, 2013. The premiere was held at the La Paloma theater in Encinitas, California, US and Thomas invited every Zero rider, former and current, onto the stage prior to the showing of the 40-minute video.[4]
Transition to Dwindle
In a June 2014 interview with the Jenkem online publication, Thomas explained that the Dwindle Distribution skateboard company—responsible for the Enjoi, Blind Skateboards, Almost Skateboards, Darkstar and Cliché Skateboards brands—will take over "the sales, finance, production and distribution aspects" of the Zero brand. Thomas further explained that the Zero employees will remain independent and will focus on "the team, marketing and creative aspects" of the brand.[5]
Awards
From 2004 to 2006, Zero won three consecutive Thrasher Magazine King of the Road competitions,[6] beating other teams such as Girl Skateboards, Toy Machine, Darkstar, Element, Flip, Habitat, Real, Almost, and Baker Skateboards.[citation needed] Zero declined defending their title for the 2007 King of the Road to start the "Black and White" tour with the Mystery skateboard team.[7]
Cole won Thrasher S.O.T.Y. award (Skateboarder of the Year) on two occasions, a feat that has only been achieved by two skateboarders in the history of the award (the other skateboarder is Danny Way).[8]
Popular culture
The graphic of the skull used on their "Small Skull"/"Single Skull Mini" board is nearly identical to the skull seen on the shirt worn by Sid in the 1995 animated film Toy Story.[9][10]
Videography
- Thrill of It All (1997)
- Misled Youth (1999)
- Dying to Live (2002)
- New Blood (2005)
- Promo (2006)
- Strange World (2009)
- Cold War (2013)[11]
Team members
Professional
- Jamie Thomas
- John Rattray
- Tommy Sandoval
- James Brockman
- Dane Burman[12]
- Tony Cervantes[13]
- Garrett Hill[14]
- Nick Boserio
Amateur
- Chris Wimer
References
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- ↑ [1][dead link]
- ↑ [2][dead link]
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- ↑ Zero Skateboards products, June 6, 2004 (retrieved from the Internet Archive)
- ↑ Fall 2015 product lineup (scroll to page 6 to see "Single Skull" design)
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