Ambi Pur
Ambi Pur is a brand of air freshener products available in the United States, Europe, Asia and Oceania. Their range of products may be used in the home or in the car with a variety of smells and properties such as odor neutralisation.[1] [2] [3]
Contents
History
Ambi-Pur's first product was launched in 1958 in Spain by Javier de Merelo Barberá Sanromä Cruz. Cruz Verde was a Spanish household brand selling a wide range of products, and even in the 2010s is a well-known brand in Spain because of the great tradition of innovation and advertising. Cruz Verde was purchased in the 1970s by the US multinational company Syntex. Ambi-Pur, which differs from other products and Cruz Verde, became a brand name, with cellulose products "constant" and aerosols, and in the late 1970s and 1980s, continued to strengthen the brand with new products and diversification of the intended use.
Acquisition by the Sara Lee Corporation
In 1984, the Sara Lee Corporation acquired Cruz Verde and began to roll out air fresheners throughout Europe. It was the first brand to launch a plug-in liquid air freshener, toilet rimblock fluid, and fluid air fresheners for cars. After Western Europe, the brand expanded to Eastern Europe, Asia, Japan, and Oceania, as well as in the United States and Canada. From the 1990s until 2010, Ambi-Pur was among the three market leaders for air freshener brands in Western Europe.
Acquisition by Procter & Gamble
The Sara Lee Corporation announced on 11 December 2009 that it would sell Ambi-Pur air care business to Procter & Gamble for $468 million.
Products
- plugins - singles and multifragrance.
- Stand-by, and not the plugin.
- Washings, cleaning toilets.
- Aerosol, mini aerosols and timed multifragrance aerosols.
- Car air fresheners, and one multifragrance.
- Air freshener for wardrobes and small spaces.
