Apple media events

From Infogalactic: the planetary knowledge core
Jump to: navigation, search
The Yerba Buena Center for the Arts's exterior prepared in anticipation for the March 2, 2011, unveiling of Apple's iPad 2

Apple Inc. announces new products, product redesigns and upgrades through press conferences that garner a significant following in traditional and online media.[1] Often the purpose of the event is kept as a secret to create buzz and only unveiled during the event.[2]

2007

Macworld Expo (January 9, 2007)

At the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to mobile electronic devices. The event also saw the announcement of the iPhone and the Apple TV.[3] The following day, Apple shares hit $97.80, an all-time high at that point. In May, Apple's share price passed the $100 mark.[4]

2010

Apple Special Event (January 27, 2010)

The iPad was announced on January 27, 2010, by Steve Jobs at an Apple press conference at the Yerba Buena Center for the Arts in San Francisco.[5][6]

Jobs later said that Apple began developing the iPad before the iPhone,[7][8][9] but temporarily shelved the effort upon realizing that its ideas would work just as well in a mobile phone.[10] The iPad's internal codename was K48, which was revealed in the court case surrounding leaking of iPad information before launch.[11]

2011

Apple Special Event (March 2, 2011)

Apple sent invitations to journalists on February 23, 2011, for a media event on March 2.[12] Apple CEO Steve Jobs revealed the iPad 2 device at the Yerba Buena Center for the Arts on March 2, 2011, despite being on medical leave.[13][14]

2012

Apple Special Event (March 7, 2012)

On February 28, 2012, Apple announced a media event scheduled for March 7, 2012, at the Yerba Buena Center. Apple didn't disclose in advance what would be announced at the event, but it was widely expected to be a new version of the iPad.[15][16][17][18] It was also rumored that Apple might release a new television set top box.[19] The announcement affected the tablet resale market,[20] and Apple's stock price reached a record closing figure on the same day that the Dow Jones Industrial Average reached a closing figure of above 13,000 for the first time since the Global Financial Crisis.[21] (Apple is not a Dow Jones component.)

The keynote began 10 AM PST (18:00 UTC) with Cook introducing iOS 5.1, a Japanese version of Siri, and the 3rd generation Apple TV before the 3rd generation iPad.[22] Eddy Cue gave a demo of the new Apple TV interface. At the media event, Cook talked about a 'post-PC world', a world where the personal computer is no longer the center of one's digital life, and of how the 3rd generation iPad will be one of the main contributors of the 'post-PC world'.[23]

2013

WWDC 2013 (June 10–14, 2013)

In 2013, WWDC 2013 was held from June 10 to 14, 2013, at Moscone West in San Francisco – the same venue as in previous years.[24][25] Tickets went on sale at 10am PDT on April 25, 2013,[24][25] selling out within 71 seconds (1 minute and 11 seconds).[26] Apple also announced that it will award 150 free WWDC 2013 Student Scholarship tickets to those who want to attend in order to benefit from the conference's many workshops, with applications for a scholarship starting 9am PDT on April 29, 2013, and deadline slated for 5pm PDT on May 2, 2013.[27] Winning applicants were notified by May 16, 2013, though Apple states that it won't reimburse winners for travel or hotel expenses.[27] In the keynote, Apple unveiled a redesigned model of the Mac Pro, AirPort Time Capsule, and AirPort Extreme as well as updated models of the MacBook Air. Apple has also showcased OS X Mavericks, iOS 7, iWork for iCloud and a new music streaming service named iTunes Radio.[28] Vampire Weekend performed at the Bash on June 13 at the Yerba Buena Gardens.

Apple Special Event (September 10, 2013)

Apple announced the iPhone 5C and iPhone 5S during a media event called "This should brighten everyone's day."[29] at its Cupertino headquarters on September 10, 2013.[30][31] While the iPhone 5C became available for preorder on September 13, 2013, the iPhone 5S first became available on September 20, 2013.[32] While most of the promotion focused on Touch ID, the 64-bit Apple A7 was also a highlight during the event:

<templatestyles src="Template:Blockquote/styles.css" />

"This is the first-ever 64-bit processor in a phone of any kind. I don’t think the other guys are even talking about it yet. Why go through all this? The benefits are huge. The A7 is up to twice as fast as the previous-generation system at CPU tasks, and up to twice as fast at graphics tasks, too."

— Phil Schiller, Apple keynote at 4 Infinite Loop on September 10, 2013[33]

Schiller then showed demos of Infinity Blade III to demonstrate the A7's processing power and the iPhone 5S camera using untouched photographs.[34] The release of iOS 7 on September 18, 2013, was also announced during the keynote.[34]

Apple Special Event (October 22, 2013)

Apple announced iPad Air and iPad Mini with Retina Display, also upgrading its MacBook Pro lineup. Apple also introduced new versions of its Pages, Numbers and Keynote applications for Mavericks.

2014

WWDC 2014 (June 2–6, 2014)

Apple presented the new version of OS X named Yosemite as well as the new version of iOS. The biggest news however was the completely new programming language for Mac and iOS called Swift.[35]

Apple Special Event (September 9, 2014)

Presented on this event was the most anticipated [36] iPhone 6 and iPhone 6 Plus as well as a new payment system called Apple Pay. Also, the Apple Watch, the company's first smartwatch, was introduced.

Apple Special Event (October 16, 2014)

Apple presented an update to its iPad product line by introducing the iPad Air 2 and iPad Mini 3 featuring Touch ID. Apple also introduced the iMac with 5k display which comes with a screen resolution of 5120 × 2880. At the end Apple introduced an update to Mac Mini with thunderbolt ports. Beside all these announcements Apple promoted a new feature between OS X Yosemite and iOS 8 called Continuity which allows users to continue their work on one device left off from the last.

2015

Apple Special Event (March 9, 2015)

Apple Special Event 2015 ('Spring Forward') is an event by Apple that was broadcast live from Cupertino on Apple's website on March 9, 2015. It announced the release date and pricing for the anticipated Apple Watch, the MacBook's fourth redesign and iOS 8.2's same day release.[37]

Medical Research is added to the Health application when user updates to iOS 8.2, Apple's then-current version of the operating system.

WWDC 2015 (June 8–12, 2015)

Apple announced in April that it will be hosting WWDC 2015 at Moscone West in San Francisco. Following this announcement, the sales of tickets for $1599 were opened on a lottery basis. Shortly thereafter, invitations were sent out by Apple to those who purchased tickets for the events with the tagline "The Epicenter of Change".

Apple Special Event (September 9, 2015)

The "Hey Siri, give us a hint" event[38][39] was held at the 7,000-seat Bill Graham Civic Auditorium in San Francisco. Apple announced and previewed Apple Watch watchOS 2 with native apps; the long-anticipated Apple TV update - with App Store, Siri remote and tvOS; iPhone 6s with the Apple A9, 3D Touch, 12MP camera; iOS 9 update coming Sep. 16; iPad Pro with 12.9" Retina display, optional keyboard/cover, and the Apple Pencil stylus. OneRepublic performed at the event.[40]

2016

Apple Special Event (March 21, 2016)

Apple invited the press media for its event "Let us loop you in" in March, 10th in their own theatre "Town Hall" (in 1, Infinite Loop). Apple introduced the iPhone SE, new bands for the Apple Watch and the 9.7 inch version of the iPad Pro, and a full image of iOS 9.3.

WWDC 2016 (June 13, 2016)

Apple announced in April that it will be hosting WWDC 2016 at Moscone West in San Francisco and the Keynote, State of the Union, Apple Design Awards, and the bash will be held at the Bill Graham Civic Auditorium where they held its 2015 September Event. Following this announcement, the sales of tickets for $1599 were opened on a lottery basis. Shortly thereafter, invitations were sent out by Apple to those who purchased tickets for the events with the tagline print("Hello, WWDC!"). It is expected for Apple to reveal its next generation WatchOS, TvOS, iOS and OS X.

See also

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ AAPL surges past $100, target at $140, MacNN, April 26, 2007. Retrieved on July 10, 2007.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Cohen, Peter. Macworld Expo Keynote Live Update, Macworld, (January 9, 2007) Retrieved February 1, 2007
  8. ↑ Block, Ryan. Live from Macworld 2007: Steve Jobs keynote, Engadget, (January 9, 2007) Retrieved February 1, 2007
  9. ↑ Grossman, Lev. The Apple Of Your Ear, TIME, (January 12, 2007) Retrieved February 1, 2007
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ 24.0 24.1 Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ 25.0 25.1 Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ 27.0 27.1 Lua error in package.lua at line 80: module 'strict' not found.
  28. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  29. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ 34.0 34.1 Lua error in package.lua at line 80: module 'strict' not found.
  35. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  36. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  37. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  38. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  39. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  40. ↑ Lua error in package.lua at line 80: module 'strict' not found.
Retrieved from "https://infogalactic.com/w/index.php?title=Apple_media_events&oldid=722280175"