Automated Insights

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Automated Insights
Private
Industry
Founder
  • Robbie Allen
Headquarters Durham, North Carolina, United States
Products
  • Wordsmith
  • Wordsmith for Marketing
Website automatedinsights.com

Automated Insights ("Ai") is an American-based technology company that analyzes patterns in big data and turns them into readable narratives.[1]

In 2013, Ai's output of 300 million stories was greater than the combined output of all major media companies combined.[2] The company's software generated one billion stories in 2014.[3] In October 2015, Automated Insights released their Wordsmith program as direct software for beta testing, allowing organizations to design and create their own automatically-generated narratives.[4]

Products

Wordsmith

Wordsmith is Ai's platform for natural language generation.[5] It is "an artificial intelligence system that uses mounds of data, quantitative analysis and some rules about style and good writing" to produce stories.[6] Wordsmith is sold as both a direct product and service to clients. In October 2015, the Wordsmith platform was updated to allow users to create their own narratives through online software. Software users upload their own data and create templates for forming stories.[7][8]

Wordsmith has been described as a "a sort of personal data scientist, sifting through reams of data that might otherwise go un-analyzed and creating custom reports that often have an audience of one."[9] The service works by ingesting structured data, analyzing it for insights, and then writing out those insights in human-friendly prose.[9]

Wordsmith for Marketing

In April 2014, the company launched Wordsmith for Marketing, which automates client reporting for digital marketing agencies. The tool turns website analytics data into plain English reports in the style of a human analyst.[10]

Clients

Allstate

In July 2015, the Wall Street Journal reported that Allstate "uses Automated Insights to measure internal sales performance and issue recommendations for improvement." [11]

Associated Press

In June 2014, The Associated Press announced it would use automation technology from Automated Insights to produce most of its U.S. corporate earnings stories. AP said automation would boost its output of quarterly earnings stories nearly fifteen-fold, further noting that the technology would "free journalists to do more journalism and less data processing."[12] The Associated Press is the first newsroom to have an automation editor to oversee automated articles.[13] The Daily Show with Trevor Noah aired a segment on the AP's use of automation on October 7, 2015.[14]

GreatCall

Using GreatCall device data, Ai sends adult caregivers automated recaps on their week. "The idea," reported The Washington Post, "is to empower the elderly to live more safely on their own, while easing the worries of caregivers." [15]

Yahoo

Automated Insights (Ai) generates personalized recaps and previews for Yahoo Sports Fantasy Football.[16]

Other

Other Automated Insights clients include Comcast, and Edmunds.com.[17]

Recognition

Ai received significant media attention following the announcement that it would automate AP earnings stories. TechCrunch reporter Alex Wilhelm said he was "downright excited about the development," noting that "[e]arnings season makes most reporters want to poke their eyes out with sharp objects."[18] Kevin Roose of New York Magazine called automated reporting "the best thing to happen to journalists in a long time."[19]

In 2015, the Wordsmith platform raced an NPR reporter to produce a corporate earnings story.[20]

The Triangle Business Journal named Automated Insights one of the Best Places to Work in the Triangle in 2012, 2013, 2014, and 2015.[21][22][23][24]

In 2013, the company received a Most Innovative Internet/New Media Company from the North Carolina Technology Association.[25] In 2014, the North Carolina Technology Association presented Ai its "New Media/Digital Company" award.[26]

As one of ten presenters at the first ever Google for Entrepreneurs Demo Day, the company received a $100,000 investment commitment from AOL co-founder Steve Case.[27]

History

The company was founded by current CEO Robbie Allen while he was a full-time engineer at Cisco Systems.[28] Formerly known as StatSheet, the company changed its name to Automated Insights in 2011 to mark its expansion into non-sports topics such as finance and real estate.[29]

Automated Insights was acquired by Vista Equity Partners in February 2015, but remains independent.[30]

Competitors

Competing companies in the Natural Language Generation industry include Yseop, Inc, a multinational software company headquartered in Dallas, Texas.[31] and Narrative Science, an American-based computer software company based in Chicago.[32] Other similar companies in the area of Natural language generation include Arria NLG[31] and Linguastat.[31]

External links

References

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  31. ↑ 31.0 31.1 31.2 Woods, Dan. "Why You Should Hire A Robot To Write For You". http://www.forbes.com/sites/danwoods/2014/08/28/why-you-should-hire-a-robot-to-write-for-you/
  32. ↑ Pletz, John. "Narrative Science gets $11.5 million to write next chapter". Crain's Chicago Business. Crain's. Retrieved 6 June 2014.
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