Balanced Rebellion

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Lua error in package.lua at line 80: module 'strict' not found. Balanced Rebellion is a campaign advertisement and campaign project launched by AlternativePAC, the political action committee supporting Gary Johnson for President of the United States in the 2016 general election.

Project

The website enables voters who dislike both major party candidates, but have a slight preference for Hillary Clinton or Donald Trump, to pair their vote with a voter feeling a slight but opposite preference, so that both voters – matched by the website and known to one another only by first name – can vote for Johnson without feeling that they are helping throw the election to a major party candidate they oppose.[1][2][3][4]

According to journalist Brian Doherty, editor of Reason magazine, the project is intended to appeal to voters who, "while disliking both Hillary Clinton and Donald Trump, didn't want to feel that their third party vote helped make the one they hated more win."[4]

Video content

The five minute video ad, viewed on the website of AlternativePAC and Facebook, features an Abraham Lincoln character called "Dead Abe Lincoln" who explains the concept of the website, comparing Trump to someone's drunk racist uncle and Clinton as a corrupt politician trying to "make millions on political favors." He likens the United States to Gotham City, in the Batman comics, comparing Clinton with the Mob and Trump with the Joker. Johnson is then likened to Batman.[5]

Dead Abe Lincoln goes on to promote Johnson as a candidate, pointing out that he was popular as the Republican Governor of a Democratic state where he reduced taxes and that he wants to protect personal privacy.[5]

Dead Abe Lincoln also makes the point that Abraham Lincoln was a third party candidate.

Video production

The video is produced by the Harmon Brothers, four brothers who work together as comedy producers.[2][3][5]

Viral video

The video, promoted on Facebook by AlternativePAC at an initial cost of $330,000, soon went viral,[1] with 9 million views by August 9,[2] and 17.3 million views by September 7.[4]

See also

References

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External links