Bodybuilding.com
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| Private company majority owned by Liberty Media | |
| Industry | Ecommerce, Fitness Industry |
| Founded | 1999 |
| Headquarters | Boise, Idaho |
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Key people
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CEO Ryan DeLuca |
| Products | Dietary supplements |
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Number of employees
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700+ |
| Slogan | We change lives. |
| Website | bodybuilding |
Bodybuilding.com is an American online retailer based in Boise, Idaho, specializing in dietary supplements, sports supplements, and bodybuilding supplements. It is one of the Internet's most-trafficked health and fitness websites, with over 1 million daily visitors.[1]
Aside from its commercial responsibilities, Bodybuilding.com publishes daily editorial content, training plans, and streams live broadcasts of major bodybuilding competitions. It also operates its own fitness-themed social network, BodySpace, with over 2.7 million active members.[2] The success of the website has led to a number of proprietary sports nutrition products and accessories being developed and sold under its name.[3]
In October 2015, the CEO and founder Ryan DeLuca stepped down from his role, announcing he would be succeeded on an interim basis by CFO Chris Shean.[4]
History
Bodybuilding.com grew out of wholesale-creatine.com, an online storefront created by teenage web marketer and amateur bodybuilder Ryan DeLuca in 1997, to capitalize on the rising popularity of creatine supplements.[5][6][7] After two years of success, usually filling orders out of his garage, DeLuca purchased the domain Bodybuilding.com for $20,000, at age 21.[8] The site went live on April 13, 1999.[9]
After years of rapid growth, a majority stake in Bodybuilding.com was acquired in July 2006 by Milestone Partners for an undisclosed amount.[10] That same year, Inc. Magazine ranked DeLuca number five on its list "30 Under 30: America's Coolest Entrepreneurs."[11] In January 2008, Liberty Media Corporation acquired a controlling stake in Bodybuilding.com for more than $100 million.[12] DeLuca stayed on as the company's CEO.
As of 2014, Bodybuilding.com is a nine-time honoree on the Inc. 5000 ranking of America's fastest-growing companies, with a reported revenue in 2013 of $420 million.[13] It has 785 employees working at eight locations, including distribution centers in North Las Vegas, NV; New Berlin, WI; Shiremanstown, PA; Midway, FL; Maarssen, Netherlands; and Boise, ID.[14] The corporate headquarters is also located in Boise, along with the company's customer service call center.
In 2013, the company donated the equipment for Boise's first outdoor gym, located in Ann Morrison Park.[15]
Misidentified drugs
In 2007, an FDA agent purchased several dietary supplements from the company which were determined to contain anabolic steroids. In May 2012, Bodybuilding.com was fined $7 million, and as part of the settlement, CEO DeLuca and his brother Jeremy were both fined $600,000 for selling misbranded drugs.[16][17]
Contest broadcasts
Since 2007, Bodybuilding.com has streamed free online broadcasts of the world's two largest bodybuilding and fitness and figure competitions, Joe Weider's Olympia Weekend and Arnold Schwarzenegger's Arnold Classic, now known as the Arnold Sports Festival.[18] At the Olympia Weekend, the events broadcast include the Mr. Olympia and Ms. Olympia competitions, as well as the 212 Olympia Showdown, Fitness Olympia, Figure Olympia, and since 2013, the Men's Physique Showdown and Women's Physique Showdown. At the Arnold Sports Festival, broadcasts cover the Arnold Classic bodybuilding competition and, since 2014, the Arnold Classic 212 for men, and the Ms. International, Fitness International, and Figure International, and Bikini International for women.
Bodybuilding.com's commentators at these events include former and current physique competitors and analysts such as Dave Farra, Larry Pepe, Bob Cicherillo, Dan Solomon, Lou Ferrigno, Ronnie Coleman, Nicole Wilkins-Lee, and Layne Norton, among others. In addition to analysis and play-by-play, the broadcasts include interviews with current and former competitors and a Webcast Fan's Choice Award.
Forum
Bodybuilding.com operates one of the Internet's most-trafficked forums, with over 7 million members contributing well over 100 million posts to date.[19]
See also
References
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