Brandwatch
| File:Brandwatch Logo.png | |
| Social media software | |
| Founded | 2005 |
| Founder | Giles Palmer[1] |
| Headquarters | Brighton, United Kingdom |
| Services | Social media analytics, social media monitoring |
|
Number of employees
|
~300+ |
| Website | http://www.brandwatch.com |
Brandwatch is a social media monitoring company headquartered in Brighton, England.[1] Brandwatch is a "self-serve application" or software as a service, which archives social media data in order to provide companies with information and the means to track specific segments to analyse their brands' online presence.[2]
The tool's coverage includes blogs, news sites, forums and social networks such as Twitter and Facebook. Users can search data, and use charting, categorisation, sentiment analysis and other features to provide further information and analysis.[3] Brandwatch has access to over 80 million sources.[4]
Contents
History
The company was founded in 2005 by CEO Giles Palmer,[5] in Brighton, England. Palmer initially co-founded a web-engineering firm called Runtime Collective, later named Magpie, in April 2000.[6] In 2004, Palmer and the firm won a contract with the British government to build a search engine.[6] After raising funds to take the search engine in a different direction, Brandwatch was created and completed by 2005. Magpie later became Brandwatch and launched in 2007.[7]
Overview
The company has opened additional offices outside of the UK in Stuttgart, Berlin, New York, Chicago and San Francisco.[8][9] In September 2015, Brandwatch launched a French website.[10][11] Brandwatch is a subscription-based service with over 1,000 clients.[12][4][13]
The company received $6 million in venture capital from Nauta Capital in March 2012.[13] In March 2014, Brandwatch partnered with Gnip, a social media API company, to release a new application that would allow users to access more social data and analytics.[14] By May 2014, Brandwatch had gained $22 million from a new round of funding led by Highland Capital.[13] On October 29, 2015, Brandwatch raised $33 million in Series C funding, lead by Partech Investors, to invest further growth in the US.[15]
References
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