Carter's Little Liver Pills

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An early 20th-century advertisement for Carter's Little Liver Pills

Carter's Little Liver Pills (Carter's Little Pills after 1959) were formulated as a patent medicine by Samuel J. Carter of Erie, Pennsylvania, in 1868.[1][2] The active ingredient is bisacodyl.

History

Carter's trademark was a black crow. By 1880 the business was incorporated as Carter Products. The pills were touted to cure headache, constipation, dyspepsia, and biliousness.[3] In the late 19th century, they were marketed in the UK by American businessman John Morgan Richards.[4]

Carter's Little Liver Pills predated the other available forms of bisacodyl and was a very popular and heavily advertised patent medicine up until the 1960s, spawning a common saying (with variants) in the first half of the 20th century: "He/She has more _________ than Carter has Little Liver Pills". In 1951 the Federal Trade Commission demanded that company change the name to Carter's Little Pills, since "liver" in the name was deceptive.[2]

The senator Robert Byrd, after winning re-election in 2000, is quoted as saying, "West Virginia has always had four friends, God Almighty, Sears Roebuck, Carter's Liver Pills and Robert C. Byrd."[5]

References

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  4. .George Fulford and Victorian Patent Medicine Men: Quack Mercenaries or Smilesian Entrepreneurs? (Lori Loeb, CBMH/BHCM, Volume 16: 1999, pp. 125-45)
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