City Gear
City Gear is an American company that operates over 100 stores in the Mid-South area.
City Gear was originally founded in 1978 under the name Shelmar Retail Partners LLC. It was created in and still operates out of Memphis, Tennessee.[1] City Gear's current CEO is Mike Longo.
The store sells "streetwear" clothing, and products such as shoes, shirts, and accessories with brands such as: Nike, Levi's, Rock Smith, HUF, TrukFit, and DGK.
Endorsements
City Gear has several endorsement deals. Recently, they struck a deal with a summer basketball league called The Deveroes Summer League in Cincinnati.[2] They also have endorsement deals with several NBA teams. They endorse the teams in the cities that have stores in them, which include the Memphis Grizzlies, Houston Rockets, New Orleans Pelicans, and the Atlanta Hawks.[3] As a part of this endorsement, City Gear acquired the Cincinnati based company Devroes.[4] Devroes is a store chain with similar products to City Gear, and its acquisition by City Gear allows them to branch out into the mid-west. [4]
Labor controversy
There has been one major labor controversy for City Gear. Several of the managers of their stores have made the claim that they were not being paid for their overtime. On December 11, 2012, a collective action lawsuit was filed against City Gear for $25 million.[5] The claim being made against is that City Gear “violated the wage-and-hour provisions of the FLSA by depriving Plaintiffs, as well as others similarly situated to Plaintiffs, of their lawful overtime wages.” [5] The CEO of City Gear made the claim that the complaints were "just not accurate".[5] The managers of the stores say that they were "converted to hourly employees if they fail to log 45 hours during the work week, hours for which they are allegedly denied overtime pay." [5]
References
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