Coca-Cola Freestyle

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File:Coca-Cola Freestyle Logo.jpg
Coca-Cola Freestyle logo
A Coca-Cola Freestyle machine installed at a Wendy's restaurant in Irving, Texas.

Coca-Cola Freestyle is a touch screen soda fountain introduced by The Coca-Cola Company in 2009. The machine features more than 125[1][2][3] different Coca-Cola drink products,[4] and custom flavors.[5] The machine allows users to select from mixtures of flavors of Coca-Cola branded products which are then individually dispensed. The machines are currently located in major Coca-Cola partners and retail locations as a part of a gradual and ongoing deployment.

Design

Freestyle cartridge, in the machine
File:Pininfarina logo on Coca-Cola Freestyle machine.jpg
Pininfarina logo on Coca-Cola Freestyle machine

The cabinetry was designed by the Italian automotive design firm Pininfarina, via their Pininfarina Extra industrial and product design subsidiary.[6] Technologies involved include microdispensing technology and proprietary PurePour technology. Both technologies were originally developed to deliver precise doses of drugs.[1] One Freestyle unit with a similar footprint to a current vending machine can dispense 126 kinds of carbonated and non-carbonated beverages. Microdosing blends one or more concentrated ingredients in 46 US fl oz (1.36 L) packets with water and sweetener at the point where the beverage is dispensed,[4] thus avoiding the use of traditional 5 US gal (18.9 L) boxes of syrup (also known as a bag-in-a-box).[7] Cartridges store concentrated ingredients in the dispenser cabinet and are RFID enabled. The machine uses RFID chips to detect its supplies and to radio resupplying needs to other units. The machines transmit supply and demand data to both Coca-Cola and the owner including brands sold, times of the day of sales, troubleshooting information, and service data.[8] The traditional ice cube dispenser remains.[9]

History

Contractors for its development include:

Testing began in Utah,[1] Southern California,[4][9] and Georgia in July 2009 with 60+ locations around America planned by the end of that summer.[18] Test locations around Coca-Cola's home city of Atlanta included the World of Coca-Cola, AMC Theatres Southlake Pavilion 24 and Parkway Point 15,[9][19] and area food chains, including Willy's Mexicana Grill.[20] Three machines are available in the Universal Studios Florida and Universal's Islands of Adventure theme parks as well as the AMC movie theater at Downtown Disney shopping complex in Lake Buena Vista, Florida. One of the largest movie theater chains in the US, Carmike Cinemas, installed the machines in several markets including the Carmike 13 in Champaign, IL.

Coca-Cola Freestyle stand at Cedar Point amusement park.
A row of Coca-Cola Freestyle machines at AMC Theaters in Palisades Center mall, West Nyack, New York.

Coca-Cola deployed the machines to 500 more locations in the United States in June 2010,[21] followed by deployment to some universities in the United States. Deployment has continued in select locations of restaurant chains such as Wing Stop, Così,[22] Taco Time Northwest,[23] Roy Rogers,[24] Davanni's,[25] Dairy Queen,[26] Fuddruckers,[27] Five Guys,[28][29] Kelly's Roast Beef,[30] CG Burgers,[31] Firehouse Subs,[32] Pei Wei Asian Diner, Wendy's, Jack in the Box, Beef O'Brady's, Hess Express, Boloco,[33] Salsarita's, and Zaxby's. Select Wegmans locations also have Coca-Cola Freestyle machines. Burger King announced in December 2011 that it plans to implement the Freestyle system in its 850 company-owned restaurants in the USA by the spring of 2012, and is encouraging its franchisees to follow suit.[34]

Coca-Cola has installed Freestyle machines in the 6 Toronto in select Wendy's, Burger King, McDonald's and Hero Certified Burgers restaurants, as well as entertainment venues, such as Cineplex Entertainment cinemas, Six Flags, and Canada's Wonderland.[citation needed]

In late June 2012 Coca-Cola started a limited trial in the UK (in association with Burger King UK), with the machine initially deployed in 16 locations around Greater London.[35] They are also now in Five Guys UK branches.[36] The selection of brands available from a UK coke freestyle machine is different from the USA, as only brands that are usually sold in the UK are available. Schweppes Lemonade and still versions of Fanta are brands that are available.[37]

In late February 2015 Coca-Cola started rolling out a major Operating System redesign that divides the drink selection into four categories: Low/No Calorie, Caffeine-free, Fruit flavored and All drinks.[citation needed]. The Operating System update significantly reduces the amount of available drink combinations. Prior to the update, flavorings could be added to nearly every drink selection, whereas after the update only certain flavorings are available for certain drinks.

Products

Customers choose a base product,[38] which they can supplement with additional flavoring. Diet and Zero products remain low or no calorie even with flavorings added. The machines include flavors not previously available to the American market, including Orange Coke, which was previously sold only in Russia and the Baltics (and briefly in the United Kingdom and Gibraltar).[10]

Flavors

Base product Available flavors[39]
Regular Vanilla Lime Raspberry Cherry Orange Cherry Vanilla Lemon Strawberry Grape Peach Fruit Punch Raspberry Lime Orange Vanilla
Coca-Cola Yes Yes Yes Yes Yes Yes Yes No No No No No No No
Diet Coke Yes Yes Yes Yes Yes Yes Yes No No No No No No No
Coca-Cola Zero Yes Yes Yes Yes Yes Yes Yes Yes No No No No No No
Caffeine-Free Diet Coke Yes Yes Yes Yes Yes Yes Yes No No No No No No No
Sprite Yes Yes No Yes Yes Yes No No Yes Yes Yes No No No
Sprite Zero Yes Yes No Yes Yes Yes No No Yes Yes Yes No No No
Fanta N/A No Yes Yes Yes Yes No No Yes Yes Yes Yes No No
Fanta Zero N/A No Yes Yes Yes Yes No No Yes Yes Yes Yes No No
Minute Maid Lemonade Yes No No Yes Yes Yes No No Yes No No Yes No No
Minute Maid Light Yes No No Yes Yes Yes No No Yes No No Yes No No
Dasani (water) N/A No Yes Yes Yes Yes No Yes Yes Yes Yes No No No
Dasani Sparkling (replaces Seagram's Sparkling Seltzer Water) Yes No No No No No Yes No No No No No No No
Glaceau FruitWater (replaces Dasani Sensations) N/A No Yes Yes Yes No No Yes Yes No Yes No No No
Powerade N/A No Yes Yes Yes Yes No Yes Yes Yes No Yes No No
Powerade Zero N/A No Yes Yes Yes Yes No Yes Yes Yes No Yes No No
Hi-C N/A No No Yes Yes Yes No No Yes Yes No Yes Yes Yes
Mello Yello (replaces Vault) Yes No No No Yes Yes No No No Yes Yes No No No
Mello Yello Zero Yes No No No Yes Yes No No No Yes Yes No No No
Pibb Xtra Yes No No No Yes No Yes No No No No No No No
Pibb Zero Yes No No No Yes No Yes No No No No No No No
Barq's Yes Yes No No No No No No No No No No No No
Diet Barq's Yes Yes No No No No No No No No No No No No
Seagram's Ginger Ale Yes Yes Yes Yes Yes Yes No No No No No No No No
Seagram's Diet Ginger Ale Yes Yes Yes Yes Yes Yes No No No No No No No No
Seagram's Seltzer Yes No No No No No No Yes No No No No No No
Water (tap) Yes No No No No No No No No No No No No No
Carbonated Tap water Yes No No No No No No No No No No No No No

Freestyle fountains located in Firehouse Subs locations offer the chain's signature Cherry Lime-Aid.[40]

Freestyle fountains at Sea World Orlando offer an exclusive vanilla-flavored freestyle flavor called 'South Pole Chill.'[41]

Freestyle fountains located in Moe's Southwest Grill locations offer an exclusive vanilla-flavored freestyle flavor called 'Vanilla at Peachtree.' [42]

Some machines may have Dr. Pepper and Diet Dr. Pepper instead of Pibb Xtra and Pibb Zero.

Crew Mode

Coca-Cola Freestyle machines have a hidden menu known as 'Crew Mode', used to check cartridge levels and as the entry point for the password-protected Service Menu. Crew Mode is accessed by selecting a brand, then touching, one after the other, the top, bottom left, and bottom right parts of the brand's logo that is displayed at the top of the screen.[43][44]

References

  1. ↑ 1.0 1.1 1.2 1.3 Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ 4.0 4.1 4.2 Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ 8.0 8.1 Lua error in package.lua at line 80: module 'strict' not found.[dead link]
  9. ↑ 9.0 9.1 9.2 9.3 9.4 Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ 10.0 10.1 Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ http://www.bsquare.com/retail--point-of-service.aspx[dead link]
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.[dead link]
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.[dead link]
  27. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  28. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  29. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ Lua error in package.lua at line 80: module 'strict' not found.[dead link]
  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  35. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  36. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  37. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  38. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  39. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  40. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  41. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  42. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  43. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  44. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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