Cocaine (drink)
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| 200px | |
| Type | Energy drink |
|---|---|
| Manufacturer | Redux Beverages |
| Country of origin | United States |
| Introduced | September 2006 |
| Flavor | Cherry & Cinnamon |
| Related products | Red Bull, Monster Energy, Pimp Juice (drink) |
Cocaine is a highly caffeinated energy drink distributed by Redux Beverages. It contains more caffeine than rival energy drinks Red Bull and Rockstar, symbolized by three and a half steer heads on the label. Aside from caffeine, the label claims 750 milligrams of taurine, another common ingredient found in many energy drinks.
History
Cocaine was pulled from U.S. shelves as a result of the FDA's decision that Cocaine "was illegally marketing the drink as both a street drug alternative and a dietary supplement".[1] Redux Beverages began working on a new name for the product immediately. At the end of May, 2007, the Redux team decided to change the name to "No Name:" energy drink, with the new can label. On 17 June 2007, the drink was redistributed in the U.S. under the new labeling.
The drink is available online and in local beverage stores around the U.S. The beverage is also available in Europe, where it has always been sold as Cocaine Energy Drink rather than "No Name" (as it was briefly sold in the U.S). According to Cocaine's official website, the drink is now being sold in three varieties: one being Original, one being "Cut" (which lacks the purported "throat-burning" sensation of Original), and one being "Free", which contains no sugar. However, on July 9, 2008 Redux Beverages received a FDA Warning Letter indicating that they had objection to the fonts that Redux licensed for the front of their product Cocaine Energy Supplement[citation needed]. The fonts in question have been removed from production and will be replaced with new fonts. In addition to the fonts, they have also removed the term Cut from the mild version of the supplement and have replaced it with a blue can.
Ingredients
The ingredients are as follows: Carbonated Water, Dextrose, Citric Acid, Taurine, Caffeine, Natural Flavors, Sodium Citrate, D-Ribose, Salt, Sodium Benzoate, Inositol, Ascorbic Acid (Vitamin C), Sucralose, L-Carnitine, Potassium Sorbate, Guarana Seed Extract, Pyridoxine Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin B12) and Red 40.
See also
References
- ↑ Amendment 1225, Coburn Amendments to the Family Smoking and Prevention Act, U.S. Senate, p. 4
External links
- Cocaine Energy Drink official site
- What Next? “Diet Crack?” “Meth Lite?” Business Ethics Blog
