DoGreatGood
Do Great Good was a search engine that allowed users to help support charitable causes by conducting online searches. Do Great Good was founded in May 2009 by InfoSpace, a well-known search company which also owns Dogpile, WebCrawler, MetaCrawler and Nation. The site has closed in August 2010 redirecting visitors to Dogpile.
History
InfoSpace, which created Do Great Good, has a history of charitable-giving programs through its flagship search engine, Dogpile. In December 2007, Dogpile users and InfoSpace raised $25,000 in donations for The Humane Society of the United States. In November 2008, InfoSpace launched the Search & Rescue program on Dogpile to raise money for animal rescue. According to the company, InfoSpace raised over $200,000 for charity through the program by the year’s end. In 2009, InfoSpace expanded the program to become Do Great Good, a search engine devoted entirely to supporting charities of all kinds while searching the Web. According to the company, the combined programs have already raised over $400,000 for charity.
Donations
Like other leading search engines, Do Great Good makes money when users click on sponsored links and advertisements, all of which are clearly labeled on the search results pages. 50% of net revenue generated by search is then donated to various charities. Charities who’ve received funds so far include: • Petfinder.com Foundation • Alley Cat Allies • American Kennel Club Canine Health Foundation (AKCCHF) • American Society for the Prevention of Cruelty to Animals (ASPCA) • Animal Charities of America • Animal Legal Defense Fund • Best Friends Animal Society • Humane Society of the United States (HSUS) • Missing Pet Partnership • National Education for Assistance Dog Services (NEADS) • Seeing Eye Inc.
Because InfoSpace intends to honor the commitments made through its Search & Rescue program, Do Great Good donations have primarily benefited animal rescue organizations. However, the program will soon expand to include charities of all kinds.
In June 2009 – Big Brothers/Big Sisters has been added, along with Boys and Girls Club of the Puget Sound.
Metasearch Technology
Like all InfoSpace search engines, Do Great Good is powered by metasearch technology. When searchers enter a query, they receive top-rated results from Google, Yahoo !, Live Search and Ask all at once.
