Earl R. Dean
Earl R. Dean (March 19, 1890 – January 8, 1972)[1] designed the famous contour Coca Cola bottle.[2]
In 1916, Harold Hirsch, a lawyer for the Coca-Cola Company, came up with a plan[3] to launch a national competition in which bottle manufactures across the country would be asked to design a distinctive bottle – a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was.[4]
The bottle manufacturer that won this competition was the Root Glass Company of Terre Haute, Indiana. Inspired by a picture of a cocoa pod which was found in an encyclopedia at the Emeline Fairbanks Memorial Library, Earl R. Dean made a pencil sketch of the pod.[5] From this sketch, Dean designed the contour bottle prototype. The prototype never made it to production since its middle diameter was larger than its base. According to Dean, this would make it unstable on the conveyor belts. Dean then equalized the middle and bottom diameters and the Contour Coca-Cola Bottle was born.[6]
References
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External links
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Wikimedia Commons has media related to Lua error in package.lua at line 80: module 'strict' not found.. |
- themanbehindthebottle.com A book written about Earl R. Dean, the man who designed the contour Coca-Cola bottle.
- theContourBottle.com A tribute to Earl R. Dean - Facts about the creation of Coca-Cola's Contour bottle.
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