Fahrvergnügen
From Infogalactic: the planetary knowledge core
Fahrvergnügen (German pronunciation: [ˈfaːɐ̯.fɛɐ̯ˌɡnyːɡn̩]) was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car.[1]
"Fahrvergnügen" means "driving enjoyment" in English (from fahren, "to drive," and vergnügen, "enjoyment"). One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen".
References
- The Volkswagen "Fahrvergnügen Explained" print ad appeared in The Wall Street Journal on 2 February 1990.
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Look up fahrvergnügen in Wiktionary, the free dictionary. |
See also
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A marque of the Volkswagen Group
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