File:Listerine advertisement, 1932.jpg
Summary
1932 advertisement for <a href="https://en.wikipedia.org/wiki/Listerine" class="extiw" title="w:Listerine">Listerine</a> <a href="https://en.wikipedia.org/wiki/mouthwash" class="extiw" title="w:mouthwash">mouthwash</a> from <a href="https://en.wikipedia.org/wiki/Lambert_Pharmaceutical_Co." class="extiw" title="w:Lambert Pharmaceutical Co.">Lambert Pharmaceutical Co.</a>. From 1921 until the mid-1970s, Listerine was also marketed as preventive and remedy for <a href="https://en.wikipedia.org/wiki/common_cold" class="extiw" title="w:common cold">colds</a> and <a href="https://en.wikipedia.org/wiki/sore_throat" class="extiw" title="w:sore throat">sore throats</a>. In 1976, the <a href="https://en.wikipedia.org/wiki/Federal_Trade_Commission" class="extiw" title="w:Federal Trade Commission">Federal Trade Commission</a> ruled that these claims were misleading, and that Listerine had "no efficacy" at either preventing or alleviating the symptoms of sore throats and colds. Warner-Lambert was ordered to stop making the claims, and to include in the next $10.2 million dollars' of Listerine ads specific mention that "contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity."<a href="#cite_note-1">[1]</a> Out of the magazine <a href="https://en.wikipedia.org/wiki/Good_Housekeeping" class="extiw" title="w:Good Housekeeping">Good Housekeeping</a>.
Licensing
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File history
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| Date/Time | Dimensions | User | Comment | |
|---|---|---|---|---|
| current | 16:28, 6 January 2017 | (2 KB) | 127.0.0.1 (talk) | <p>1932 advertisement for <a href="https://en.wikipedia.org/wiki/Listerine" class="extiw" title="w:Listerine">Listerine</a> <a href="https://en.wikipedia.org/wiki/mouthwash" class="extiw" title="w:mouthwash">mouthwash</a> from <a href="https://en.wikipedia.org/wiki/Lambert_Pharmaceutical_Co." class="extiw" title="w:Lambert Pharmaceutical Co.">Lambert Pharmaceutical Co.</a>. From 1921 until the mid-1970s, Listerine was also marketed as preventive and remedy for <a href="https://en.wikipedia.org/wiki/common_cold" class="extiw" title="w:common cold">colds</a> and <a href="https://en.wikipedia.org/wiki/sore_throat" class="extiw" title="w:sore throat">sore throats</a>. In 1976, the <a href="https://en.wikipedia.org/wiki/Federal_Trade_Commission" class="extiw" title="w:Federal Trade Commission">Federal Trade Commission</a> ruled that these claims were misleading, and that Listerine had "no efficacy" at either preventing or alleviating the symptoms of sore throats and colds. Warner-Lambert was ordered to stop making the claims, and to include in the next $10.2 million dollars' of Listerine ads specific mention that "contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity."<sup id="cite_ref-1" class="reference"><a href="#cite_note-1">[1]</a></sup> Out of the magazine <a href="https://en.wikipedia.org/wiki/Good_Housekeeping" class="extiw" title="w:Good Housekeeping">Good Housekeeping</a>. </p> |
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