Genesis Motors

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Genesis
Division of Hyundai Motor Company
Industry Automotive
Founded 4 November 2015
Headquarters Seoul, South Korea
Products Luxury vehicles
Owner Hyundai Motor Company
Slogan Luxury Evolved
Website GenesisMotors.com

Genesis is the luxury vehicle division of the South Korean automobile manufacturer Hyundai Motor Company. Initially envisioned along with the plan for Hyundai's new luxury sedan Hyundai Genesis in 2004, the Genesis brand was officially announced as a standalone marque on 4 November 2015.[1][2]

Manfred Fitzgerald, former director of brand and design at Lamborghini, will lead the brand as senior vice president.[3] Luc Donckerwolke, former design director of Volkswagen Group's Bentley, Lamborghini and Audi,[4] was appointed to lead the design of the brand from early 2016,[5] and will work together with Hyundai-Kia's chief designer Peter Schreyer.[6] Albert Biermann, former head of BMW's M performance division, is overseeing the tuning and performance of Genesis vehicles.[7]

History

File:Genesis EQ900 Front Side.png
Genesis EQ900

Hyundai introduced "Concept Genesis" in March 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan".[8] The idea for the Genesis was conceived in 2003. The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles.[9] Hyundai introduced the Hyundai Genesis in 2008 at the North American International Auto Show.[10]

Chris Hosford, Hyundai's US spokesperson, cited three main reasons for making Genesis a stand-alone brand:[11] A successful seven-year occupation in the luxury car market; the Genesis sedan ranking in the top three sellers in its segment; and customer demand for the Genesis brand.

Genesis announced the launch of its first model, the G90 (EQ900 in Korea), on 9 December 2015. The G90 will also serve as the brand's flagship model.[12]

Future plans

A rebranded version of the original Hyundai Genesis is expected to be launched as the Genesis G80. By 2020, a luxury sedan, a sports coupe, and two SUVs are also expected to be introduced; this would bring the number of Genesis models to six.[1] An alphanumeric naming convention will be followed for the brand; models will be named by combining the letter G with a number (70, 80, 90, etc.).[13] Genesis is initially being marketed in Korea, China, the Middle East and the United States, followed by Europe and rest of Asia.[2][14]

References

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External links

Genesis, a division of Hyundai Motor Group, automobile timeline, 2000s–present
Type 2000s 2010s 2020s
7 8 9 0 1 2 3 4 5 6 7 8 9 0 1
Compact executive G70
Executive Hyundai Genesis Hyundai Genesis → G80 G80
Full-size luxury Hyundai Equus G90
Compact luxury SUV GV70
Mid-size luxury SUV GV80
Coupé Hyundai Genesis Coupe
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