Greycroft Partners

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Greycroft Partners
Private
Industry Private equity
Venture capital
Founded 2006
Founder Alan Patricof
Dana Settle
Ian Sigalow
Headquarters New York, New York and Los Angeles, California
Products Venture capital
Number of employees
 24
Website greycroft.com

Greycroft Partners is an American venture capital firm, founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow. The firm has offices in New York City and Los Angeles.

History

Greycroft was founded in 2006 by venture capital pioneer Alan Patricof, after leaving Apax Partners in 2005.[1] Together with business partners Dana Settle and Ian Sigalow,[2] Patricof wanted to return to early-stage investing via smaller transactions.[3]

The firm was founded based on three principles:[4]

  1. Venture capital as a repeat business: Greycroft takes pride in the caliber of relationships they build with entrepreneurs over time.
  2. The best VC firms are aligned with founders: Greycroft deliberately maintains smaller early stage funds to ensure fund economics and structure are aligned with founders. They have a separate growth fund that allows them to support entrepreneurs at any stage.
  3. Entrepreneurs are better off with a flexible partner: Greycroft is flexible on check size, ownership percentage, and board seats.

Funds

Greycroft raised its first fund (Greycroft I) with $75 million of investor commitments in 2006,[5] its second $131 million fund (Greycroft II) in 2010,[5] and its third $175 million fund (Greycroft III) in 2012.[6]

The firm is actively investing from two funds today:[4]

  • Greycroft IV: $200 million early-stage fund
  • Greycroft Growth: $200 million growth-stage fund

The venture fund (Greycroft IV) invests between $100,000 and $5 million at inception, while the growth fund invests up to $20 million per deal. These two funds enable the firm to support entrepreneurs at any stage, from inception through exit.[4]

According to Ian Sigalow, one of Greycroft's founders, the firm expected to make 15 to 20 early-stage deals and three or four growth-stage deals in 2014.[5]

Investments

Greycroft has invested in 108 companies spread across 48 cities internationally, with the majority of these companies headquartered in the United States.[7]

The firm primarily invests in the following sectors:[7]

  • Advertising technology
  • Commerce
  • Financial technology
  • Gaming
  • Software
  • Publishing

Exits

Greycroft has realized over $2.6 billion in exits in the past 24 months.[4]

Notable exits include:

References

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  6. ↑ {{url=http://www.businesswire.com/news/home/20121126005544/en/Greycroft-Partners%E2%80%99-Fund-Closes-175-Million}}
  7. ↑ 7.0 7.1 Lua error in package.lua at line 80: module 'strict' not found.
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External links

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