Hero MotoCorp

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Hero Motocorp Ltd
Public company
Traded as BSE: 500182
NSE: HEROMOTOCO
BSE SENSEX Constituent
Industry Automotive
Predecessor Hero Honda Motors Ltd.
Founded 19 January 1982
Founder Late Dr. Brijmohan Lall Munjal
Headquarters New Delhi India
Key people
 Late Dr. Brijmohan Lall Munjal (Chairman Emeritus)
Pawan Munjal (Chairman, MD & CEO)[1]
Products Motorcycles, Scooters
Revenue Increase ₹241.66 billion (US$3.6 billion) (2013)[2]
Increase ₹33.22 billion (US$490 million) (2013)[3]
Increase ₹21.18 billion (US$310 million) (2013)[2]
Total assets Increase ₹53.08 billion (US$790 million) (2013)
Number of employees
 5,842[2]
Parent Hero Cycles
Website www.heromotocorp.com

Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle (<250cc) and scooter manufacturer based in New Delhi, India. The company is the largest two wheeler manufacturer in India.[2] In India, it has a market share of about 46% share in 2-wheeler category.[2][4] The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at #108.[5] On 31 March 2013, the market capitalisation of the company was INR 308 billion (USD 5.66 billion).[6]

History

Hero Honda started in 1984 as a joint venture between Hero Cycles (sometimes called Hero Group, not to be confused with the Hero Group food company of Switzerland) of India and Honda of Japan.[7] In 2010, when Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda.[8][9] Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity.[10]
In June 2012, Hero MotoCorp approved a proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of its split from Honda Hero.[11]

"Hero" is the brand name used by the Munjal brothers for their flagship company, Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera, India. Munjal family and Honda group both owned 26% stake in the Company.

During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it – Shut it – Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. In 2001, the company became the largest two-wheeler manufacturing company in India and globally.[2] It maintains global industry leadership till date.[2] The technology in the bikes of Hero Motocorp (earlier Hero Honda) for almost 26 years (1984–2010) has come from the Japanese counterpart Honda.[12]

Company Timeline

  • 1956—Formation of Hero Cycles in Ludhiana(majestic auto limited)
  • 1975—Hero Cycles becomes largest bicycle manufacturer in India.
  • 1983—Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed Shareholders Agreement signed
  • 1984—Hero Honda Motors Ltd. incorporated
  • 1985—Hero Honda motorcycle CD 100 launched.
  • 1989—Hero Honda motorcycle Sleek launched.
  • 1991—Hero Honda motorcycle CD 100 SS launched.
  • 1994—Hero Honda motorcycle Splendor launched.
  • 1997—Hero Honda motorcycle Street launched.
  • 1999—Hero Honda motorcycle CBZ launched.
  • 2001—Hero Honda motorcycle Passion and Hero Honda Joy launched.
  • 2002—Hero Honda motorcycle Dawn and Hero Honda motorcycle Ambition launched.
  • 2003—Hero Honda motorcycle CD Dawn, Hero Honda motorcycle Splendor plus, Hero Honda motorcycle Passion Plus and Hero Honda motorcycle Karizma launched.
  • 2004—Hero Honda motorcycle Ambition 135 and Hero Honda motorcycle CBZ Star launched.
  • 2005—Hero Motocorp SuperSplendor, Hero Honda motorcycle CD Deluxe, Hero Honda motorcycle Glamour, Hero Honda motorcycle Achiever and Hero Honda Scooter Pleasure.
  • 2007—New Models of Hero Honda motorcycle Splendor NXG, New Models of Hero Honda motorcycle CD Deluxe, New Models of Hero Honda motorcycle Passion Plus and Hero Honda motorcycle Hunk launched.
  • 2008—New Models of Hero Honda motorcycles Pleasure, CBZ Xtreme, Glamour, Glamour Fi and Hero Honda motorcycle Passion Pro launched.
  • 2009—New Models of Hero Honda motorcycle Karizma:Karizma – ZMR and limited edition of Hero Honda motorcycle Hunk launched
  • 2010—New Models of Hero Honda motorcycle Splendor Pro and New Hero Honda motorcycle Hunk and New Hero Honda Motorcycle Super Splendor launched.
  • 2011—New Models of Hero Honda motorcycles Glamour, Glamour FI, CBZ Xtreme, Karizma launched. New licensing arrangement signed between Hero and Honda. In August Hero and Honda parted company, thus forming Hero MotoCorp and Honda moving out of the Hero Honda joint venture. In November, Hero launched its first ever Off Road Bike Named Hero "Impulse".
  • 2012—New Models of Hero Motocorp Maestro the Musculine scooter and Ignitor the young generation bike are launched.
  • 2013—Hero MotoCorp unveiled line-up of 15 updated products including Karizma R, ZMR, Xtreme, Pleasure, Splendor Pro, Splendor iSmart, HF Deluxe ECO, Hero Motocorp SuperSplendor, Passion Pro and Xpro, Glamour and Glamour FI etc. It also introduced three new technologies- Engine Immobilizer in new Xtreme, Integrated Braking System (IBS) in new Pleasure and i3S (Idle Stop and Start System) in new Splendor iSmart[13]
  • 2014—Hero MotoCorp Launched Splendor Pro Classic, Xtreme Sports and new models of Karizma ZMR, Karizma R, Maestro and Pleasure.
  • 2014—In October 2014, Hero updated its 100cc engine range on Passion Pro and Splendor Pro Classic. Is should be updated on other Hero's 100cc vehicles shortly as well.
  • 2014—Hero invests $25 million into American motorcycle manufacturer EBR(Erik Buell Racing)

Termination of Honda joint venture

In December 2010, the board of directors of the Hero Honda Group had decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner. The Hero Group would buy out the 26% stake of the Honda in JV Hero Honda.[14]

File:Hero Honda Logo.svg
Logo of Hero Honda, as the company was known till August 2011

Under the joint venture Hero Group could not export to international markets (except Sri Lanka and Nepal) and the termination would mean that Hero Group can now export. Since the beginning, the Hero Group relied on their Japanese partner Honda for the technology in their bikes. So there are concerns that the Hero Group might not be able to sustain the performance of the joint venture alone.[15]

The Japanese auto maker will exit the joint venture through a series of offmarket transactions by giving the Munjal family—that held a 26% stake in the company—an additional 26%. Honda, which also has an independent fully owned twowheeler subsidiary—Honda Motorcycle and Scooter India (HMSI)—will exit Hero Honda at a discount and get over $1 billion for its stake. The discount will be between 30% and 50% to the current value of Honda's stake as per the price of the stock after the market closed on Wednesday.[16]

The rising differences between the two partners gradually emerged as an irritant. Differences had been brewing for a few years before the split over a variety of issues, ranging from Honda's reluctance to fully and freely share technology with Hero (despite a 10-year technology tie-up that expires in 2014) as well as Indian partner's uneasiness over high royalty payouts to the Japanese company. Another major irritant for Honda was the refusal of Hero Honda (mainly managed by the Munjal family) to merge the company's spare parts business with Honda's new fully owned subsidiary Honda Motorcycle and Scooter India (HMSI).[16]

As per the arrangement, it will be a two-leg deal. In the first part, the Munjal family, led by Brijmohan Lal Munjal group, will form an overseas-incorporated special purpose vehicle (SPV) to buy out Honda's entire stake, which will be backed by bridge loans. This SPV would eventually be thrown open for private equity participation and those in the fray include Warburg Pincus, Kohlberg Kravis Roberts (KKR), TPG, Bain Capital, and Carlyle Group.[17]

Honda will continue to provide technology to Hero Honda motorbikes until 2014 for existing as well as future models.[18]

Sports Association

  • Hero MotoCorp began its association with the prestigious Indian Open Golf tournament in 2005. The tournament has helped catapult the popularity of golf in India. Illustrious golfers from around the world participate in this annual event, which boasts of the largest prize fund sanctioned solely by the Asian Tour. Hero MotoCorp, the India's largest manufacturer of two-wheelers, took over title sponsorship of the World Challenge Hero World Challenge
  • Hockey is India's national sport, and Hero is committed to doing its part to promote and popularize the sport. In 2010, Hero MotoCorp extended its support to Hockey by sponsoring the 'Hockey World Cup 2010' that was held in India. 2 years after this, Hero Motocorp was also the sponsor of the 'FIH Road to London 2012' tournament. The company is proud to associate with, and will continue to endorse this great sport in the future.
  • Our association with cricket goes a long way. Hero MotoCorp has in the past sponsored major cricket tournaments in association with International Cricket Council (ICC), including the cricket World Cup and the Champions Trophy. Hero has also been associated with IPL.

Formation of Hero MotoCorp

The name of the company was changed from Hero Honda Motors Limited to Hero MotoCorp Limited on 29 July 2011.[2] The new brand identity and logo of Hero MotoCorp were developed by the British firm Wolff Olins.[19] The logo was revealed on 9 August 2011 in London, to coincide with the third test match between England and India.[19]

Hero MotoCorp can now export to Latin America, Africa and West Asia.[19] Hero is free to use any vendor for its components instead of just Honda-approved vendors.[19]

On 21 April 2014, Hero MotoCorp announced their plan on a $40 Mn joint venture with Bangladesh's Notiol Niloy Group in the next five years.[20] also hero updated its 100cc engine range in 2014 for 100cc bikes except hero dawn.

49% stake in Erik Buell Racing

In July 2013, HMC acquired 49.2%[21] shareholding in Erik Buell Racing, a motorcycle sport company which produced street and racing motorcycles based in East Troy, Wisconsin, USA. EBR filed for bankruptcy in 2015.

Operations

Hero MotoCorp has four manufacturing facilities based at Dharuhera, Neemrana and Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together have a production capacity of 7.6 million 2-wheelers per year. Read More Hero MotoCorp has a sales and service network with over 6,000 dealerships and service points across India. It has a customer loyalty program since 2000, called the Hero Honda Passport Program which is now known as Hero GoodLife Program. Hero GoodLife

It is reported that Hero MotoCorp has five joint ventures or associate companies, Munjal Showa, AG Industries, Sunbeam Auto, Rockman Industries and Satyam Auto Components, that supply a majority of its components.[22]

The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million two-wheelers by 2016–17. This in conjunction with new countries where they can now market their two-wheelers following the disengagement from Honda. Hero MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and they expected to launch sales in Nigeria by end-2011 or early-2012.

Products

Motorcycles

  • Sleek (Discontinued)
  • Street (Discontinued)
  • Achiever
  • Ambition 133, Ambition 135 (Discontinued)
  • CBZ, CBZ Star (Discontinued)
  • CBZ Xtreme, New Xtreme, Xtreme Sports
  • CD 100, CD 100 SS, Hero Honda Joy, CD Dawn, CD Deluxe, CD Deluxe (Self Start)
  • New HF Dawn, New HF Deluxe, HF Deluxe ECO
  • Glamour, Glamour F.I.
  • Hunk
  • Karizma, Karizma R, Karizma ZMR FI
  • Passion, Passion Plus, Passion Pro, Passion XPro, New Passion Pro TR
  • Splendor, Splendor+, Splendor+(Limited Edition), Super Splendor, Splendor NXG, Splendor PRO, Splendor [iSmart], Splendor Pro Classic
  • Hero Impulse launched in 2011 after the separation of Hero and Honda. Its India's first off-road and on road Bike.
  • Hero Ignitor
  • Hero HX250r

Scooters

It has 4 models in scooters:

Company performance

The company has sold over 47 million 2-wheelers since its inception in 1984 till March 2013.[2] It sold 6.07 million 2-wheelers in 2012, out of which 5.5 million were motorcycles. Hero Motocorp sells more two wheelers than the second, third and fourth placed two-wheeler companies put together.[2] Its most popular bike Hero Honda Splendor sells more than one million units per year.[23]

In 2013, Hero MotoCorp registered best ever calendar year performance of more than 6.1 million unit sales. By selling 6.25 lakh units in the month of October, it became the first-ever manufacturer to cross landmark 6 lakh unit sales in a month. In the last quarter of the year or say in the festive season, the company sold more than 1.6 million units, while in non festive time in April–May 2013, it managed to sell out quite good numbers of units- 1.1 million.[24]

Listings and shareholding

The equity shares of Hero Motocorp are listed on the Bombay Stock Exchange,[25] where it is a constituent of the BSE SENSEX index,[26] and the National Stock Exchange of India,[27] where it is a constituent of the S&P CNX Nifty.[28]

As on 31 December 2013, the promoters Munjal Family held around 40% equity shares in Hero Motocorp. Over 61,000 individual shareholders hold approx. 7.44% of its shares.[29] Foreign Institutional Investors hold approx. 30% shares in the company.[29]

Shareholders (as on 31-Dec-2013) Shareholding[29]
Promoter Group 39.92%
Foreign Institutional Investors (FII) 30.63%
Foreign Corporate Bodies 12.29%
Individual shareholders 06.44%
Insurance companies 05.38%
Mutual Funds / UTI 02.56%
Bodies Corporate 01.60%
Financial Institutions / Banks 00.53%
Others 00.60%
Total 100.0%

Employees

As on 31 March 2014, the company had 6,782 employees, out of which 66 were women (1.1%). It also had approx. 13,800 temporary employees on that date. The company had an attrition rate of 5.1% in the FY 2012-13.[2] The company spent INR 8.21 billion on employee benefits during the FY 2012-13.[2]

Awards and recognition

  • The Brand Trust Report published by Trust Research Advisory has ranked Hero Honda in the 7th position among the most trusted brands in India.[30]
  • It received the 'Best value for Money Bike Maker' and 'Best Advertising' in Two Wheelers Category at the Auto India Best Brand Awards 2012.

Initiatives

The company started Raman Kant Munjal Foundation (RKMF), in 1992 when it was known as Hero Honda Motors Ltd., that looks after:

During the financial year, the company spent INR 14 million on corporate social responsibility.

See also

References

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  29. ↑ 29.0 29.1 29.2 Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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