Hollywoodlife.com
| Web address | www |
|---|---|
| Commercial? | Yes |
|
Type of site
|
Popular culture, news |
| Available in | English |
| Owner | Penske Media Corporation |
| Editor | Bonnie Fuller |
| Launched | 2009 |
Hollywoodlife.com (stylized as HollywoodLife.com) is an American entertainment website launched in 2009 as part of Penske Media Corporation under the leadership of longtime magazine editor Bonnie Fuller, who is the former editor of magazine titles like Cosmopolitan, Glamour and Us Weekly.[1] Since its launch, the website and its social media channels have steadily grown to become a top online destination, particularly for its target audience of millennial women ages 18 to 34. The site covers celebrity, fashion, beauty, entertainment and baby news. Its explosive audience growth breaks traffic records on a near-monthly basis, with its most recent traffic at 35 million monthly uniques. HollywoodLife.com’s reach to a loyal millennial audience extends to its robust social channels. Hollywood Life currently boasts 3.2 million Facebook likes[2] along with over 800,000 subscribers and nearly 500 million views on its YouTube channel.[3] Bonnie Fuller also hosts a Hollywood Life weekly podcast.
HollywoodLife.com’s success is credited to the editorial content’s ability to emotionally connect with the needs and interests of its female audience. Stars entertain, but they also inspire and profoundly influence what women see, hear, do, buy and share. Women identify with celebrities – their trials, triumphs, romances, obsessions, and diversions. Hollywood Life doesn’t just report the scoop; Hollywood Life relates it to women’s personal lives allowing real women to connect through the lens of celebrity. In addition, the site’s extensive live coverage of awards shows and other notable pop culture events make HollywoodLife.com a regularly cited source on Google and Facebook trends.
In June 2015, HollywoodLife.com and PIX11, Tribune Broadcasting’s New York flagship station, announced a content and cross-promotional partnership across all platforms. As part of the collaboration, HollywoodLife.com now provides PIX11 News with content on air and on PIX11.com. Additionally, Bonnie Fuller is a regular contributor along with HollywoodLife.com senior entertainment reporter Chloe Melas and HollywoodLife.com fashion editor Katrina Mitzeliotis.[4]
The women-friendly celebrity news site began airing a weekly podcast in January 2015.[5] Hollywoodlife's podcast runs weekly, with discussion, debate and news exclusives on all the biggest breaking celebrity news. An audio extension of the media brand's website, Hollywood Life podcasts include candid conversations with top TV, music and movie stars, hosted by HollywoodLife.com's Editor-in-Chief Bonnie Fuller.[6]
References
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- ↑ Tribunemedia.com
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- ↑ Podcastone.com
