Inside Apple
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Cover Page of Inside Apple on release date
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| Author | Adam Lashinsky |
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| Country | United States |
| Language | English |
| Genre | Business & Economics |
| Publisher | John Murray |
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Publication date
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February 14, 2012 |
| Media type | E-book, Print (Hardback and Paperback) |
| Pages | 223 pp |
| ISBN | 978-1-84854-744-5 |
Inside Apple - The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand, is a business and economics book, on the systems, leadership patterns, strategies and tactics adopted by Apple Inc.. The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for Fortune Magazine and a leading correspondent in the Silicon Valley, USA.[1]
Content
The book revolves around the tumultuous past and predictable future of Steve Jobs's famous brand Apple Inc.. The book records the transition of the company in 1996, after the return of former CEO Steve Jobs when it had cash to remain solvent for only ninety days to the consecutive successes of the iPod, iPhone and iPad and ends up in 2011, when the company was the largest company in the world.[2][3][4]
