Thizz Entertainment
| Thizz Entertainment | |
|---|---|
| 180px | |
| Founded | 1999 |
| Founder | Mac Dre, Curtis "Kilo Curt" Nelson |
| Genre | Westcoast hip hop, gangsta rap, hyphy |
| Country of origin | US |
| Location | Vallejo, California[1] |
| Official website | MySpace |
Thizz Entertainment is a San Francisco Bay Area-based, independent record label, started as Romp Records in 1996 by rapper Mac Dre. When Dre moved to Sacramento in 1999, he changed the label's name to Thizz Entertainment to avoid implying a connection to the Romper Room Gang.[2] Dre thought the name Thizz perfectly expressed how it felt when you were high on ecstasy[2] which was becoming popular in the Bay Area hip hop scene.[3]
When, on November 1, 2004, Mac Dre was shot and killed by an unknown assailant after a performance in Kansas City, Missouri, Dre's business partners Miami tha Most and Curtis "Kilo Curt" Nelson took over the label, and added J-Diggs (Jamal Diggs), also Mac Mall as co-owner.[2] The label's base of operations was then moved back to the Bay Area or in Andrew's house as part of NSF.
Music
The label is known for producing "Thizz music". Thizz Entertainment has been fundamental in the growth and popularity of the Bay Area hyphy movement.
Over sixty artists have released albums through Thizz Entertainment and its various divisions.
Thizz sells their CDs via local distribution and on the Internet and markets them largely by word of mouth.[4] They offer the benefit of the label's name recognition to artists who otherwise might not be able to successfully market a record.
In 2007 they diversified, adding imprints Thizz South, Thizz Latin, and Thizz Northwest.[5]
References
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