Patari.pk

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For the Scheduled Caste, see Patari.
Patari
پٹاری
File:Patari.jpg
Type Private
Founded February 2015; 9 years ago (2015-02)
Headquarters Lahore, Pakistan
Country of origin Pakistan
Area served Worldwide
Founder(s)
  • Khalid Bajwa
  • Humayun Haroon
  • Iqbal Talaat
CEO Khalid Bajwa
Key people
  • Khalid Bajwa (co-founder and ceo)
  • Humayun Haroon (co-founder and mobile developer)
  • Iqbal Talaat (co-founder and chief technology officer)
  • Ahmer Naqvi (director of content)[1]
Industry Music
Services music streaming
Slogan(s) Mera Music. Meri Patari (My Music. My Patari)
Website www.patari.pk
Alexa rank Decrease 3,668 (Pakistan, May 2016)
Type of site music streaming
Registration Optional
Available in
Launched September 6, 2015; 8 years ago (2015-09-06)
Current status Active
Native client(s) on

Patari (Urdu: پٹاری) is a Pakistani music streaming service founded in February 2015 by Khalid Bajwa and Humayun Haroon.[2][3] The site provides Pakistani music and is known as the largest music streaming service in Pakistan.[4][5]

History

Background

According to the chief creative officer of Patari, their initial plan was to create an online Pakistani drama serials portal but they were failed then Jang Group’s Chief Strategy Officer Faisal Sherjan, encourage them to change their direction from TV serials to music. Bajwa said: “Our initial plan was to create an online portal for Pakistani television serials. It was only after we met with a senior media executive who encouraged us to look at music instead that we changed our original idea.”[6][7][8]

Launch

Patari was launched in February 2015 in beta version with collection of 20,000 songs and 600 artists and was only accessible through invites and later by registration. It became viral all over Pakistan.[9] “We honestly just kept our heads down and kept working on it. Just another day in the life of a start-up we thought, and the next thing we knew, it was everywhere. People were sharing screenshots, making memes, trading tips on how to get invites and reaching out to us to tell us how much they love Pakistani music and Patari.”. said Khalid Bajwa.[10][11] Patari was opened for public on September 4, 2015.[12][13]

Apps

Patari launched apps for iOS and Android in August 2015.It's planning to launch windows OS Windows Mobile app in near future.[14][15]

Reception

Close to one year after its launch, the website's official app had between 10,000-50,000 installs on Google Play and 23,508 likes on its official Facebook page.[16][17]Between March 2016 and May 2016, the website's Alexa country rank dropped 1,547 places to 3,668.[18]

Patari hasn't currently released an official user count.

Personnel

Legal issues

The website was containing collection of more than 20,000 songs. In June 2015 EMI Pakistan asked Patari to remove all of its content from the website as EMI Pakistan holds licences to 60,000 Pakistani artists and almost 70% of the total music of Pakistan. Zeeshan Chaudhry, General Manager of EMI Pakistan said: “I am not against Patari. I am against any portal or platform that provides illegal music,”. Patari CEO Khalid Bajwa said that they have now removed all the songs that EMI identified. Patari and EMI have since resolved their differences and signed an agreement whereby EMI music will be on the Patari platform.[19][20][21]

See also

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3

References

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External links

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