Puffin Books

Puffin Books

File:Puffin Books logo.png
Parent company	Penguin Young Readers Group (Penguin Group)
Founded	1940
Country of origin	United Kingdom
Headquarters location	London
Key people	Francesca Dow (managing director)
Publication types	Books
Number of employees	50
Official website	www.puffin.co.uk

Puffin Books is the children's imprint of British publishers Penguin Books. Since the 1960s it has been the largest publisher of children's books in the UK and much of the English-speaking world.

History

Early history

Four years after Penguin Books had been founded by Allen Lane, the idea for Puffin Books was born in 1939 when Noel Carrington, at the time an editor for Country Life books, met him and proposed a series of children's non-fiction picture books, inspired by the brightly coloured lithographed books mass-produced at the time for Soviet children. Lane saw the potential, and the first of the picture book series were published the following year. The name "Puffin" was a natural companion to the existing "Penguin" and "Pelican" books. Many continued to be reprinted right into the 1970s. A fiction list soon followed, when Puffin secured the paperback rights to Barbara Euphan Todd's 1936 story Worzel Gummidge and brought it out as the first Puffin story book in 1941.

The first Puffin editor, Eleanor Graham, saw the imprint through the 1940s and the struggles with paper rationing, and in the 1950s Puffin made its mark in fantasy with tales such as The Lion, the Witch and the Wardrobe by C. S. Lewis and Charlotte's Web by E. B. White. Some other notable titles whose paperback rights were acquired by Puffin included The Family from One End Street by Eve Garnett, the first children’s fiction title to depict a working-class home, which Puffin published in 1942, the Professor Branestawm books by Norman Hunter (1946), Ballet Shoes by Noel Streatfeild (1949), Carbonel: The King of the Cats by Barbara Sleigh (1955), and The Silver Sword by Ian Serraillier (1960). Many different genres featured in the list, e.g. The Puffin Song Book (PS 100), 1956.

1960s to 1970s

In 1961, Kaye Webb became Puffin's second editor, as a boom began in children's publishing, and in a decade the Puffin list grew from 151 titles when she took over to 1,213 in print by 1969. Puffin obtained the paperback rights to many of the best writers of the time, including Philippa Pearce, Rosemary Sutcliff, William Mayne and Alan Garner, all-time classics including Mary Poppins, Dr Dolittle and The Hobbit, and originals such as Stig of the Dump by Clive King. The books were promoted with flair through the Puffin Club, started by Kaye Webb in 1967 with the promise to Allen Lane that "It will make children into book readers". Though by 1987, it had become uneconomical and evolved into the schools-only Puffin Book Club, at its height the club had 200,000 subscribers and held regular Puffin Exhibitions, and its magazine Puffin Post appeared quarterly for many years, resuming publication in January 2009.

Colony Holidays (predecessor to ATE Superweeks) ran Children's Literature Summer Camps for members of the Puffin Book Club. Fifty or so children from all over Britain who loved reading would spend a ten-day holiday together, and popular children's authors such as Joan Aiken, Ian Serraillier and Clive King would spend a few days with them. Webb continued as editor until 1979, and the 1970s saw Puffin further advance its position with hits such as Charlie and the Chocolate Factory by Roald Dahl and Watership Down by Richard Adams.

Picture Puffins

The range of Picture Puffins, introduced in the late 1960s for younger children, also developed rapidly. Eric Carle's The Very Hungry Caterpillar and Janet and Allan Ahlberg's Each Peach Pear Plum became and have remained firm children's favourites, as have Eric Hill's Spot the Dog and Jan Pienkowski's Meg and Mog books from the 1980s.

1980s to 1990s

The 1980s saw Puffin taking full advantage of popular culture with film tie-in publishing, forming close links with Disney and other production companies. It was at this time that Steve Jackson and Ian Livingstone introduced the concept of adventure gamebooks to Puffin which grew into the Fighting Fantasy phenomenon. The 1980s also saw the launch of the Puffin Plus line of young-adult fiction, a market earlier catered for by the imprint Peacock Books. In 2010, the young adult line was relaunched as Razorbill.

The 1990s continued to see new writers join Puffin and in the 21st century the brand still shows heroes and heroines familiar with children such as Artemis Fowl, Percy Jackson, Max Gordon, Mildred Hubble and Scarlett, while stars such as Kylie Minogue and Madonna have written for Puffin.

Puffin Post

Puffin Post was a children's books magazine published by Puffin Books. It was launched in 1967 by Kaye Webb, editor of Puffin Books. It declined after Webb retired in 1982, but was relaunched in 2009 through the bookseller The Book People as a bi-monthly magazine. The magazine was discontinued again with the November 2012 issue, about which a commentator said, "There is a lot of emotional attachment out there to Puffin Post [but] with the internet now, they don't really need it. So much is done online and through social media, and Penguin and Puffin are very good at that. Puffin Post is a really expensive way of getting to consumers, and you don't need it if you've got a lot of online support."

The magazine contained a mix of stories, jokes, interviews, competitions and quizzes, and reader contributions. At its height, it had more than 200,000 readers. Prior to 1982, contributors to the magazine included well-known authors such as Alan Garner, Roald Dahl, Joan Aiken, Leon Garfield and Spike Milligan. After the 2009 re-launch, contributors included Charlie Higson, Cathy Cassidy and Michael Morpurgo.

See also

• UK children's book publishers
• List of largest UK book publishers
• List of Early Puffin Story Books

Further reading

• Phil Baines (2010), Puffin By Design: 70 Years of Imagination 1940 - 2010. London: Allen Lane. ISBN 0-14-132614-X.

External links

• The History of Puffin
• History of Puffin in the USA
• Puffin Books checklist (PS1-PS420)