Rumble (website)

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Rumble
200px
Web address rumble.com
Type of site
Video hosting service
Users ~32 million per month
Current status Active

Rumble is a Canadian online video platform headquartered in Toronto. It was founded in 2013 by Chris Pavlovski, a technology entrepreneur from Canada.[1] Rumble's monthly user count has experienced rapid growth since July 2020, from 1.6 million monthly users to 31.9 million by the end of the first quarter of 2021.[2][3]

Users and content

For its first seven years, content on Rumble largely consisted of viral videos and news from mainstream media sources as well as videos of kids and animals. In August 2020, however, Representative Devin Nunes accused YouTube of being overly censorious toward his channel and began posting his videos on Rumble. Other prominent conservatives, such as Dinesh D’Souza, Sean Hannity, and Representative Jim Jordan, soon followed.[1][4][5] Former US President Donald Trump officially joined Rumble on June 26, 2021, in preparation for recording his Ohio campaign rally.[6]

A lot of Rumble's traffic is referred from Parler.[7] Using data from February 2021, researchers studying alleged conspiracy theories and what mainstream sources describe as misinformation about COVID-19 noted that several content creators have gained a receptive audience on Rumble after their productions have been pulled from YouTube or Facebook. They include Del Bigtree, Sherri Tenpenny, and Simone Gold.[8][9][10] According to a June 2021 article from Slate, "Pavlovski has recently become more outspoken in accusing Big Tech of censorship and now actively courts prominent conservatives and intellectual dark web figures to join Rumble."[5]

Other channels on Rumble include America's Funniest Home Videos, left-wing fact-checking website Snopes, American broadcasting company E. W. Scripps Company, Hodgetwins, cable news channels Newsmax and One America News Network (OANN), and the international news organization Reuters.[1][11] In August 2021, Rumble announced deals with former Democratic Representative Tulsi Gabbard and The Intercept founder Glenn Greenwald to start posting their videos to the site.[12]

Design and restrictions

Along with four other tabs in its main interface, Rumble features "recommended channels" to follow and an "Earnings" tab in its interface.[11]

Rumble also allows its users to generate revenue off their videos.[11] Users upload videos that are licensed to Rumble's partners, such as Yahoo! and Microsoft News, after which money made from those videos is directly deposited into the Rumble account of the user.[11] Users of Rumble can win a daily cash drawing by swiping left or right to vote on videos and earn tickets.[11] The more tickets a user has, the more entries a user may submit in the cash drawing.[11]

The platform forbids pornography, harassment, racism, antisemitism, copyright infringement,[13] and illegal content.[1][14][7][15][16]

Funding

Rumble has received investment from venture capitalists Peter Thiel and J. D. Vance.[17] The round values Rumble at around $500 million.[18]

Google lawsuit

On January 11, 2021, Rumble filed an antitrust lawsuit against Google over its search results, seeking damages exceeding $2 billion.[19][20] Rumble stated that Google manipulates its algorithm so as to favor Google's YouTube over Rumble in Google search results. Rumble says that this reduces its viewership and results in lower advertising revenues.[21] As of August 2021, the case was still ongoing.[22]

See also

References

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  20. Rumble, Inc. v. Google LLC, N.D. Cal. docket 4:21-cv-00229, on Court Listener
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External links

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