TigerDirect

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TigerDirect
File:TigerDirect logo.jpg
Type Subsidiary
Founded 1987; 37 years ago (1987)
Predecessor(s)
Headquarters Miami, Florida, U.S.
No. of locations 2 (U.S.)[1]
Area served Nationwide
Founder(s)
  • Gilbert Fiorentino
  • Carl Fiorentino
  • Karlton Norman
  • Orlando Ramos
Industry Retail
Parent PCM Inc.
Website
Alexa rank 1,119 (February 2014)[2]

TigerDirect is a Fontainebleau, Florida-based online retailer dealing in electronics, computers, and computer components.

Previously owned by Systemax, the brand was also known for its acquisitions of the intellectual property of the defunct U.S. retail chains Circuit City and CompUSA, and relaunching them as online retailers. The two brands have since been shuttered and consolidated into the TigerDirect site. In 2015, TigerDirect phased out its brick-and-mortar retail operations, followed by the announcement that PCM Inc. would acquire Systemax's North American retail business.

Overview

File:TigerDirectCanada2.JPG
TigerDirect in Canada

The bulk of the company's business is based on web and catalog computer electronics sales, where TigerDirect has carved out a niche by placing a heavy emphasis on rebate marketing as a way to offer lower prices. The company also operates retail store and business-to-business channels. The online company WorldwideRebates.com performs some of its rebate processing, and shares common ownership.[3]

History

The company was founded as BLOC Development Corp., a publisher of utility and application software products starting with FormTool, in 1985. The original company was a pioneer in utility software with several top 10 titles. The original founders were: Frank Millman, Jorge Torres, Tim McGuinness, Frank Haggar, Phil Bolin, Stephan Whitney, and Bob Horton. Frank Milman and Jorge Torres conceptualized the first product "FormTool", then the development team lead by Tim McGuinness, Ph.D. developed the initial and several successful follow-on versions.

In 1989, Tiger Software became a subsidiary of publicly held Bloc Development Corporation. BLOC Development was also the parent company of BLOC Publishing (a sister company of TigerSoftware), which continued the development and publishing of the company's flagship product "FormTool", and 20 other products; and SoftSync, former publisher of the "EXPERT Software" titles and the Macintosh accounting software "Accountant Inc."). BLOC Development later changed its name to TigerDirect.

TigerDirect abandoned the profitable software development in favor of the TigerSoftware catalog by 1991. Unfortunately, the new model under the leadership of Gilbert Fiorentino was unprofitable, and the company was sold in distress to Global DirectMail (now known as Systemax). In 1994 TigerDirect launched a series of profitable smaller catalogs that included GraphicsExpress, as well as CDROM and MAC catalogs. In 1996, after and aborted attenpt at acquisition by Hanover House, it was acquired by Systemax (NYSE: SYX)[4] The commercial website TigerDirect.com was launched in 1995 by Tim McGuinness, Ph.D. (one of the original Bloc Development Founders), selling computer and electronics, books and software. In 2000, TigerDirect expanded its product offerings to include "refurbished" and "recertified" products, brand-name computers from IBM, HP, eMachines, Gateway and others.

Acquisition of CompUSA and Circuit City brands

On January 6, 2008, Systemax announced the acquisition of the CompUSA brand, trademarks and e-commerce business, and as many as 16 CompUSA retail outlets in Illinois, Florida, Texas and Puerto Rico.[5]

On May 13, 2009, Systemax similarly acquired Circuit City's intellectual property, including its trademarks, brand name, and domain names.[6] The deal took effect six days later for a price of 14 million dollars. The defunct CircuitCity.com website was restored after the Systemax purchase.

In late-December 2012, both brands were shuttered and consolidated into TigerDirect.com.[7]

Retail closing, sale to PCM

On March 10, 2015, TigerDirect announced that it would close all but three of its retail stores in an effort to focus exclusively on online and business-to-business sales. The locations left open were located in Miami, Florida, Jefferson, Georgia, and Guaynabo, Puerto Rico. The company also closed its distribution center in Naperville, Illinois[8]

In November 2015, PCM Inc. acquired Systemax's "North American Technology Group", including TigerDirect, for $14 million. The division had, by late-2015, incurred operating losses of $68 million (in contrast to its other businesses, which had an operating profit). The acquisition was closed on December 1, 2015 with the sale of its business-to-business customer list and intellectual property. The transfer of Systemax's web assets is to occur by February 15, 2016. The company also announced the shutdown of its remaining distribution center and retail stores.[9][10] On December 24, 2015, the TigerDirect site silently changed its return policy to indicate that all sales were final.[11]

Controversies

Federal Trade Commission ruling

On November 4, 1999, case C3903, the Federal Trade Commission issued a decision and order against TigerDirect for violations of the Pre-sale Availability Rule, the Disclosure Rule and the Warranty Act.[12] Without admitting any wrongdoing, TigerDirect agreed to "not represent that it provides On-Site Service unless all limitations and conditions that apply are disclosed", "fulfill obligations under the warranty within a reasonable period of time after receiving notice from the consumer", and "cease and desist from failing to make warranty text available for examination prior to sale, failing to disclose what is not covered under any given warranty or the procedures needed to have warranty work accomplished and failing to disclose that certain states may give the consumer legal rights in addition to those provided by the warranty."[12]

Apple Computer lawsuit

In early 2005, the company filed a lawsuit against Apple Computer Inc. (now Apple Inc.), alleging trademark infringement, dilution and false designation of origin with Apple's introduction of Mac OS X v10.4, marketed with its codename "Tiger". Although TigerDirect had registered several tiger-related names with the United States Patent and Trademark Office, Apple received trademark approval for version 10.4 (Tiger) of its OS X operating system in 2003. TigerDirect registered opposition against Apple's filing with the Trademark Trial and Appeal Board, and on May 13, 2005, Apple won an emergency hearing. The judge ruled in Apple's favor, noting "the Court finds that the marks are distinctly different."[13]

Infoworld report

Infoworld's Robert X. Cringely reported in 2006 that "Tiger's sister company OnRebate.com, which handles payouts for the discount dealer, appears to specialize in the 'insufficient documentation' gambit,"[14] and, commenting on the volume of complaints on the Internet, that "Tiger's rebate promises appear to be toothless."[15] Consumer-reported difficulties obtaining the rebates led to an investigation by the Florida Attorney General[16][17] and a failure to maintain a satisfactory BBB rating.[18] According to a former controller at TigerDirect, improperly unpaid rebates were intentional: "...the concept was that if the customer complains, you send them out the check to make them happy. But if they don't complain, they totally forget about it. That is the concept of these rebates. People forget that they sent them out."[19]

Dell lawsuit

On April 17, 2009, Dell, Inc. filed a lawsuit against TigerDirect.[20][21] Dell alleged that TigerDirect, a former authorized reseller of Dell products, sold discontinued and outdated Dell products as new and under a Dell warranty. Dell also alleged that the products were from a third-party and advertised with an unauthorized, modified version of the Dell logo. Dell became aware of this when TigerDirect customers contacted Dell to demand price matches.[20]

State of Florida lawsuit

On September 4, 2009, Florida Attorney General Bill McCollum filed suit against TigerDirect, OnRebate, and their parent company Systemax, charging the companies with failing to provide rebates to customers.[19] Systemax responded that a separate class action lawsuit making similar allegations was filed in federal court in 2007 and was dismissed on August 31, 2009. The company denied the allegations in the Florida Attorney General complaint and said it intends to defend itself vigorously. The suit was settled for $300,000.[22]

CBC News investigation

In the 42nd season of Marketplace, a Canadian consumer protection show, Tigerdirect was featured in the episode entitled "Online reviews: When companies edit your review". The show featured a consumer who had purchased several computers from the retailer and subsequently gave a poor review for service. The review was edited by Tigerdirect prior to the review being placed on Tigerdirect's website.[23] The consumer contacted Tigerdirect several times to have the edited review removed but failed until Marketplace contacted Tigerdirect on his behalf.[24]

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ http://www.marketwatch.com/story/systemax-reports-fourth-quarter-and-full-year-2014-financial-results-2015-03-10?reflink=MW_news_stmp
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ 12.0 12.1 Case C3903 at FTC website
  13. ↑ Court sides with Apple over "Tiger" trademark dispute, AppleInsider, 13 May 2005.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Albright, Mark. "TigerDirect Snags Three CompUSA Outlets", St. Petersburg Times, 12 February 2008.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ 19.0 19.1 Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ 20.0 20.1 Dell, Inc. v. TigerDirect, Inc., Case No. 09-CV-3879, S.D.N.Y., 17 April 2009.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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