Vita Craft Corporation
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| Private | |
| Industry | Cookware |
| Founded | 1939 |
| Headquarters | Shawnee, Kansas, USA |
|
Key people
|
Mamoru Imura, CEO |
|
Number of employees
|
100[1] |
| Website | www.VitaCraft.com |
Vita Craft Corporation is a manufacturer of multi-ply (5, 7, and 9 ply) stainless steel cookware as well as other cookware products.[2] The cookware is manufactured and sold in the United States, but the majority of sales are from the Asian and European markets.[3] In the United States, Vita Craft is sold door-to-door and at food-related events and conventions using a direct selling model. In Asia and Europe, Vita Craft is sold in department stores.
Company history and focus
The company was founded in 1939 after research and development by two cookware specialists from Seattle University and University of Wisconsin. Vita Craft's cookware is stainless steel with an aluminum core. The "vapor seal" lids are designed to prevent heat and moisture from escaping when the lid is secured, which results in "waterless" cooking. According to the company, waterless cooking requires less heat and less pressure, while more vitamins and minerals are retained in the food. In addition, some pans are manufactured with multiple layers of metal to distribute heat more evenly in cooking.[4][5][non-primary source needed]
In 1966, Vita Craft Corporation wanted to expand their facilities to the land that housed a jail built in 1843. As a result, a group of citizens formed the Shawnee Historical Society and moved the jail to Shawnee Town, where it stands today.[6]
Vita Craft Japan
| Private | |
| Industry | Cookware |
| Founded | 1974 as Imura & Co., LTD |
| Headquarters | Motomachi, Kobe, Japan |
|
Key people
|
Mamoru Imura, founder and CEO |
| Website | www.VitaCraft.gr.jp |
Vita Craft Japan (ビタクラフトジャパン bitakurahutojiyapan?) is not a subsidiary of Vita Craft Corporation, but rather is a separate company, which is the sole importer of Vita Craft stainless steel cookware in Japan. The company, based in Kobe, Japan, was founded in 1974 under the name Imura & Company, LTD, but was renamed to Vita Craft Japan in 2001. Vita Craft products exclusively sold and/or designed under Vita Craft Japan include pressure cookers, Tiger Corporation rice cookers, and various cookware lines and accessories. The company began selling cookware at the flagship Mitsukoshi department store in the Nihonbashi district of Tokyo and gained further popularity through Suntory Shopping Club sponsored culinary classes and parties.[7] Vita Craft products are currently sold in department stores throughout Japan.[8]
See also
- RFIQin, an automatic induction cooking system, which continually monitors the temperature of food and adjusts the heating characteristics accordingly.
References
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