Vorsprung durch Technik

From Infogalactic: the planetary knowledge core
Jump to: navigation, search

Vorsprung durch Technik (German pronunciation: [ˈfoːɐ̯ʃpʁʊŋ dʊɐ̯ç ˈtɛçnɪk]; roughly "Advancement through technology"[1][2]) is a German language phrase and the main advertising slogan and company ethos for the German car maker Audi. It has been used in Audi advertising campaigns all over the world,[3] except in the United States where the slogan "Truth in Engineering" is used.[4]

It was first used in English-language advertising after Sir John Hegarty of the Bartle Bogle Hegarty advertising agency visited the Audi factory in 1982.[5] In the original British television commercials, the phrase was voiced by Geoffrey Palmer.[5]

In the mid-1990s, Audi repositioned itself as the premium brand within the Volkswagen family.

In popular culture

After its repeated use in advertising campaigns, the phrase found its way into popular culture:

References

  1. Lua error in package.lua at line 80: module 'strict' not found.
  2. Lua error in package.lua at line 80: module 'strict' not found.
  3. One of the famous commercials advertising Audi's four-wheel drive abilities
  4. Lua error in package.lua at line 80: module 'strict' not found.
  5. 5.0 5.1 Lua error in package.lua at line 80: module 'strict' not found.
  6. Official U2 Website - Zooropa Lyrics
  7. http://www.discogs.com/artist/15112-VDT?filter_anv=1&anv=Vorsprung+Durch+Techno

External links


<templatestyles src="Asbox/styles.css"></templatestyles>