WMC-TV

WMC-TV

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Memphis, Tennessee United States
Branding	WMC-TV Channel 5 (general) WMC Action News 5 (newscasts)
Slogan	First To Care. First To Serve.
Channels	Digital: 5 (VHF) Virtual: 5 (PSIP)
Subchannels	5.1 NBC 5.2 Bounce TV 5.3 Grit
Affiliations	NBC
Owner	Raycom Media (WMC License Subsidiary, LLC)
First air date	December 11, 1948 (1948-12-11)
Call letters' meaning	We're the Memphis Commercial television station (also variation of original WMCT calls)
Former callsigns	WMCT (1948–1967)
Former channel number(s)	Analog: 4 (VHF, 1948–1952) 5 (VHF, 1952–2009) Digital: 52 (UHF, 1999–2009)
Former affiliations	All secondary: CBS (1948–1953) ABC (1953–1955) DuMont (1955–1956)
Transmitter power	34.5 kW
Height	308 m
Facility ID	19184
Transmitter coordinates
Licensing authority	FCC
Public license information:	Profile CDBS
Website	www.wmcactionnews5.com

WMC-TV, VHF digital channel 5, is an NBC-affiliated television station located in Memphis, Tennessee, United States. The station is owned by Raycom Media. WMC maintains studios located at 1960 Union Avenue in Memphis, and its transmitter is located between Crestview Drive and Fletcher Creek, near Bartlett. The station serves roughly the western third of Tennessee, northern Mississippi, eastern Arkansas and the southeastern corner of Missouri over the air, on satellite, and on various cable systems. WMC-TV had previously served the Jonesboro media market as the default NBC station on satellite providers. (It is not known how much longer that arrangement will continue, after the sign-on of the Jonesboro area's first locally based NBC affiliate on January 26, 2015 on a second digital subchannel of ABC affiliate KAIT.)

History

The station first signed on the air on December 11, 1948 as WMCT, broadcasting on VHF channel 4 as the first television station in Tennessee. The station originally broadcast from studios located inside the Goodwin Institute Building in Downtown Memphis. It was owned by the E. W. Scripps Company, along with the city's main newspaper, The Commercial Appeal and WMC radio (AM 790 and FM 99.7). As the only television station in Memphis for its first several years of operation, WMCT aired programming from all four national networks of the time: NBC, CBS, ABC and the now-defunct DuMont Television Network. However, it carried NBC as a primary affiliation, owing to WMC-AM's longtime affiliation with NBC Blue Network. It lost CBS programming when WHBQ-TV (channel 13) signed on in September 1953, but continued to share ABC programming with WHBQ until January 1956, when WREC-TV (channel 3, now WREG-TV) launched as a full-time CBS affiliate with WHBQ taking over the ABC affiliation full-time. It lost DuMont when that network ceased operations in 1956. During the late 1950s, the station was also briefly affiliated with the NTA Film Network.

The station moved to VHF channel 5 in 1952 because of Channel 4 interference with fellow NBC affiliate WSM-TV in Nashville (now WSMV) also on Channel 4; however, this would later make WMCT short-spaced to another Nashville station, WLAC (now WTVF), when that station signed on in 1954. Since at least the 1950s, WMC-TV's logo has included an illustration of a riverboat, a symbol of the Mississippi River region which the station serves. For many years, the station's sounder included the riverboat's whistle – something which dates to the 1930s on its former AM sister. The whistle is still heard at the opening of WMC-TV's current newscasts. The station was known as "The Showplace of the South" during the 1960s. It dropped the "T" from its callsign (simultaneously tacking on the "-TV" suffix to it) on January 1, 1967 (at the same time, the co-owned FM station changed its call letters from WMCF to WMC-FM). Also in 1967, it began using a "5" logo resemblance to the numerical typeface found on a five-dollar bill, which would be used for over two decades.

WMC-TV's current studios and offices at 1960 Union Avenue.

The WMC stations moved to their current location at 1960 Union Avenue in Midtown Memphis in 1959 and celebrated with a broadcast hosted by comedian George Gobel. Some of its most notable broadcasts in 1960 were live remotes of John F. Kennedy and Richard Nixon, who both came to Memphis to campaign for the Presidential office. When Dr. Martin Luther King came to Memphis to support the sanitation workers' strike that set the stage for his assassination in 1968, then-station general manager Mori Greiner established an unprecedented program called "The 40% Speaks," in an effort to promote racial healing in the community. In an odd illustration of how little real integration had occurred in local television, the first host of this program was news anchor Dave Patterson, who himself was Caucasian. When Patterson left WMC-TV, his replacement was a white professor from Memphis State University.

Like many NBC affiliates from the 1960s through the 1990s, WMC-TV began pre-empting a handful of NBC programs, mostly a sizeable portion of the network's daytime lineup, in favor of syndicated talk shows, although NBC's daytime reruns of sitcoms would often continue to air in the early morning hours (between 5 and 6 a.m.). In 1979, in an effort to build its viewership for Today, WMC created a lead-in morning program titled Wake-Up Call. For the first three years, it was hosted by Dick Hawley and Peggy Rolfes. Denise DuBois replaced Rolfes in 1982 and co-hosted for the next ten years. By the mid-1980s, Wake Up Call was the highest-rated talk show on local television in the U.S., with a 52% share of the viewing audience.

After many years of solid management, Scripps sold WMC-AM-FM-TV to Ellis Communications (owned by Atlanta businessman Bert Ellis) in 1993. WMC's current logo resembles the same style of logo also used by Cox Enterprises's stations in Atlanta, Dayton and Seattle. The graphics package that introduced this logo was adopted when the then newly formed Ellis Communications purchased WMC-TV and several other stations in 1993. Ellis was a longtime fan of WSB-TV and styled his new broadcast chain after the Atlanta station. Under Ellis, two of WMC's siblings adopted the logo style as well: KSLA in Shreveport and WECT in Wilmington, both of which use modified versions today. Ellis in turn sold the stations to a new broadcasting group formed by the Retirement Systems of Alabama, and subsequently named Raycom Media, that also purchased AFLAC's broadcasting unit in 1996; Raycom sold off the radio stations in 2000.

WMC-TV was the default NBC outlet for the Jonesboro, Arkansas media market until late January 2015 when ABC affiliated sister station KAIT began broadcasting NBC on their second subchannel. WMC-TV's newscasts continue to simulcast on KAIT-DT2, with local insertions from KAIT.

Digital television

Digital channels

Channel	Video	Aspect	PSIP Short Name	Programming
5.1	1080i	16:9	WMC-NBC	Main WMC-TV programming / NBC
5.2	480i	4:3	Bounce	Bounce TV
5.3			Grit-TV	Grit

Analog-to-digital conversion

WMC-TV discontinued regular programming on its analog signal, over VHF channel 5, at 12:01 a.m. on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal relocated from its pre-transition UHF channel 52, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition, to its analog-era VHF channel 5 for post-transition operations.

Programming

Syndicated programming seen on WMC-TV includes Live! with Kelly and Michael, Right This Minute, The Ellen DeGeneres Show, and Wheel of Fortune, among others. The syndicated version of Jeopardy! was originally carried locally on WMC-TV, but has since moved to WREG-TV. Rachael Ray and The Dr. Oz Show were originally broadcast on WMC-TV, but both no longer air in the Memphis market.

A popular local program on WMC-TV was Magicland, a live-audience magic series for children, hosted by anchor/announcer Dick "Mr. Magic" Williams, which aired Sunday mornings at 10 a.m. from 1966 until Williams's retirement in 1989. It is cited in the Guinness Book of World Records as the longest-running magic series in television history, having amassed 1,200 original episodes in its 23-year run.

Sports programming

One of the station's first broadcasts was a live football game at Crump Stadium in Memphis. WMCT first broadcast what was then known simply as Championship Wrestling (later to become USWA Championship Wrestling in 1989) by stringing cables across the street from its studio to the since-demolished Ellis Auditorium in downtown Memphis early in the 1950s. Wrestling returned to Channel 5 in 1977, after several years on WHBQ-TV, and for many years the very popular live in-studio professional wrestling program was broadcast live on Saturdays from 11 a.m. to 12:30 p.m. Some of the wrestlers became regional celebrities from their exposure on the program, perhaps most notably Jerry "The King" Lawler, whose fame earned him his own locally-produced Sunday sports program on channel 5 during the 1980s. USWA Championship Wrestling eventually became the last remaining program of its kind in the U.S., before its cancellation in 1997. Long before national PGA Tour broadcasts began, WMC-TV broadcast live professional golf from the Memphis Open, with a three-camera remote truck providing coverage from three greens.

News operation

WMC-TV presently broadcasts 40 hours of locally produced newscasts each week (with 6½ hours on weekdays, 4½ hours on Saturdays and three hours on Sundays). The station's newsroom is named after longtime employee Ed Greaney, who died on June 19, 2005. Greaney started working at WMCT in 1949, only two months after the station signed on and worked at channel 5 until retiring in late 2000.

Appropriately for a station founded by a newspaper, WMC-TV has a strong local news tradition. For the better part of its first four decades on the air, it was the dominant station in Memphis. However, rival WREG closed the gap in the late 1980s, and for the next two decades the two stations waged a spirited battle in the Nielsen ratings. WREG would not overtake WMC until the February 2006 sweeps period with the appointment of former WHBQ anchor Claudia Barr and former WMC morning anchor Richard Ransom as its evening anchors. Since that time, WREG has beaten WMC in the mornings, at 10 p.m. and on weekends. For the May 2013 sweeps period, WREG's newscasts beat WMC's in most timeslots (except at 5 and 6 p.m.), while WMC beat WREG in the 6 p.m. timeslot by .3 of a point. During the February 2014 sweeps, WMC fell to second place in all timeslots, trailing WREG by several points.

In October 2006, WMC debuted an overhauled news set (the first set update since 1995), along with an updated graphics and music package. On July 2, 2008, WMC-TV became the first television station in the Memphis market and the second in Tennessee (behind WTVF in Nashville) to begin broadcasting its local newscasts in high definition.

On August 22, 2011, WMC-TV debuted an hour-long 4 p.m. newscast, which replaced The Oprah Winfrey Show (which ended its run in May of that year) and competes against WREG's newscast in the same timeslot. On June 26, 2013, WMC-TV debuted an hour-long weekday morning newscast from 7-8 a.m. on its Bounce TV-affiliated second digital subchannel with a heavy emphasis on weather and traffic updates.

Notable former on-air staff

• Lance Russell - freelance host; best known as the host of the live Championship Wrestling program on Saturday mornings (joined the station in 1977 from WHBQ-TV)
• Dick Williams - host of Magicland (1966–1989)
• Dave Brown - chief meteorologist, hosted Championship Wrestling (1977-2015)
• Jack Eaton - Sports Director (1956-1991)

External links

• Official website
• Official website – This TV Memphis official website
• Query the FCC's TV station database for WMC-TV
• BIAfn's Media Web Database -- Information on WMC-TV