Wrebbit

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File:Wrebbit-logo.jpg
Wrebbit logo

Wrebbit, Inc was a puzzle-making company best known for its Puzz-3D puzzles. The company was founded in Montreal, Quebec by Paul Gallant, and marketed itself as "The Puzzle Innovators." Its namesake appears to stem from the fact that the company's mascot is a green frog, and "Wrebbit" is either an alternative spelling or possibly a play on words of the word ribbit.

In the late 1990s, 3-dimensional puzzles were a successful fad, leading to rapid growth in the company. In 2001, the business was bought by Irwin Toy. When Irwin Toy filed for bankruptcy a year later, Wrebbit's founder bought back the business and relaunched it in a much reduced state. In 2005, the business was bought by Hasbro, which moved the manufacture of Wrebbit's puzzles to its East Longmeadow, Massachusetts facility in 2006.

Company founder and Puzz-3D inventor Paul Gallant died on September 14, 2011.[1]

In 2012, Gallant's son and a partner that worked for Wrebbit revived the Wrebbit name and founded Wrebbit Puzzles, producing the same type of puzzle as Puzz-3D.

References

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