Bintang Beer
Bintang Beer (Indonesian: Bir Bintang, literally "Star Beer") is a brand of beer from Indonesia and is produced by PT Multi Bintang Indonesia Tbk, part of Heineken.[1]
The beer is styled as an American Pale Lager, yellow in colour with an ideal serving temperature of 7 °C.[2] The 4.7 per cent Pilsner has a malt and hop flavour. Due to the fact that it's a localized version of Heineken, its taste is similar and comparable to Heineken, and the Bintang bottle is reminiscent of a Heineken bottle, indeed the red star (bintang) on the bottle is the same as Heineken. Bintang makes an alcohol free beer, packaged in a blue bottle and called Bintang Zero and a soft drink product called Green Sands.[3]
Construction of the brewery began in Surabaya in 1929 during Dutch colonial rule of Indonesia.[4] In 1949, following Indonesian independence, the brewery was renamed 'Heineken's Indonesian Brewery Company'. In 1957 the Indonesian Government appropriated the brewery, and retained control for the next ten years. In 1967 Heineken resumed operations of the brewery, which was later renamed "Multi Bintang Indonesia".[4]
In 2011, Bintang Beer won a gold medal for Lager (Class 2) and Champion Beer for the lager category at the Brewing Industry International Awards (BIIA 2011) in London.[5]
Bir Bintang brand was awarded as Top 50 Most Valuable Indonesian Brand 2013 by Brand Finance.[citation needed]
See also
References
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External links
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