Bryan Nesbitt
Bryan Nesbitt is an automobile designer and currently head of General Motors Corporation International Operations Design,[1] based in Shanghai, China.[1] Nesbitt is also brand chairman for Wuling and Baojun, two automakers with which G.M. joint ventures.[2]
Previously Nesbitt had held the position of GM's North American Exterior Design and Global Architecture Strategy[1] and had been a designer with Chrysler. Several of his more prominent styling contributions have been to the Chrysler PT Cruiser,[3] the similarly retro Chevrolet HHR, the seventh generation Chevrolet Malibu.[4] and the 1997 Chrysler CCV, which had been conceived as a Chinese people's car with bodywork constructed of recycled plastic bottles.[2]
Contents
Background
Bryan Edward Nesbitt was born in Phoenix, Arizona on January 24, 1969[5] and had wanted to be an automobile designer since his childhood.[6] He studied Architecture and Industrial Design at the Georgia Institute of Technology and holds a bachelor's degree with Honors in Transportation Design from the Art Center College of Design in Pasadena, California.
Speaking of the childhood influences on his design perspective, Nesbitt cited several summer drives across North America in an AMC Gremlin with his mother:
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This gave me a good sense of what makes the American culture," he says, "and why we end up with the solutions we do here versus the rest of the world. I value that.[7]
Career
At DaimlerChrysler for seven years,[5] Nesbitt designed the 1999 PT Cruiser concept vehicles, the 1998 Chrysler Pronto Cruizer and the 1997 Chrysler CCV.[5] Nesbitt joined General Motors in April 2001,[3] as chief designer for the Chevrolet brand. In January 2002, Nesbitt was appointed executive director in design and body-frame integral architectures for all North American GM brands. Bryan Nesbitt was named Executive Director, GM Europe Design in February 2004, and was responsible for all Opel, Saab and Vauxhall design activities. In June 2007, Bryan returned to the U.S. as the General Motors Vice-President of Design for North America,[3] responsible for all brands marketed and sold in the United States, Canada, and Mexico — at the time the brands included Chevrolet, Cadillac, Buick, Pontiac, SAAB, Saturn, GMC, and Hummer.
In July 2009, GM named Nesbitt the new head of General Motors' Cadillac premium division.[3] GM announced his removal from this position on March 2, 2010 and back to his old position as executive director, advanced concept group.[8] [9]
As one of the youngest members among GM Design's leadership ranks,[10] Nesbitt contributed to the design of the Pontiac Solstice,[11] Pontiac G6 coupe, Cadillac DTS and BLS, Buick Lucerne, Chevrolet Impala, HHR and Cobalt coupe, Saturn Aura and Sky, and GMC Acadia, Saturn Outlook, and Buick Enclave.[4]
In a 2001 USA Today article, Bob Lutz clarified Nesbitt's role in the PT Cruiser's design:
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during one of his (Lutz) first trips to GM's design center, he saw sketches of a vehicle that had been rejected, and ordered Brian Nesbitt, Chevy's design chief for concept cars, to get it ready for the show. Nesbitt, credited with designing PT Cruiser at Chrysler, arrived at GM a few months before Lutz. The concept was not a Nesbitt design, but he will be in charge of the final product. Lutz describes it as a heritage vehicle, a term he also uses to describe Cruiser, whose design he championed while at Chrysler. "It will be fully modern, but with a grille and lines that harken back.[12]
In a July 2008 interview for the Atlanta Journal-Constitution, Nesbitt spoke of his design philosophy at GM:
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The competition in the industry is fierce, and you have to make sure you're always putting your best foot forward in terms of the quality of your products. In the past, GM had a problem with some of its vehicles. The quality wasn't as high as people expected, and from a design standpoint they weren't that appealing. If you look back at those cars five, six years ago, they were terrible. But then you can make them into success stories. You figure out why they aren't connecting with people and you address that. It's all about the customer.[13]
Nesbitt won an Automotive Hall Of Fame 2002 Young Leadership And Excellence Award while at GM.[10]
References
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