Collactive

Collactive Inc.

Type	Private
Industry	Internet, Computer software
Founded	December 13, 2006 (as Delaware corporation)
Headquarters	Herzliya, Israel
Key people	Eran Reshef, CEO Amir Hirsh, President
Products	"APB System", "Campaign Manager", "Collactive Web Assistant"
Slogan	"It's Good To Be Popular"
Website	www.collactive.com (defunct)

Collactive Inc. was an Israel-based privately held start-up company which marked software designed to influence ratings on sites which allow users to rate articles or other items. Collactive launched publicly in May 2007, with US $2 million in startup funding from Sequoia Capital.

Products

Collactive's main product was a system designed to influence ratings on key sites which measure the popularity of items on the Internet. The system had two main components, the APB component that allows an individual to create and distribute a "call for action" webpage, and the "Web Assistant", that, when installed on a user's computer, helped APB participants by automating the process of logging in, voting or commenting according to the previously created APB.

Controversy

Like its earlier Blue Service Team-released Blue Frog, Collactive's software was accused of being unethical.

See also

• Megaphone desktop tool, an earlier version of Collactive's "Web Assistant" used for political lobbying.
• Vote-stuffing

Press coverage

• "New Web 2.0 App Prompts Web 2.0 Elite To See Democracy As Spam", Wired blog entry by Ryan Singel.
• "Web Sites' Lists Of 'Most Viewed' Too Easy to Game?", Wall Street Journal.
• "Blue Frog reborn as traffic hoarder", InfoWorld
• "Collactive seeks to overwhelm Digg, Reddit with interested stories", Venture Beat.
• "Anti-spam tech reborn as web activist tool", The Register.
• "Spammer Slammer Targets Politics", Wired.