Lady Dior

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Not to be confused with Baby Dior.

Lua error in package.lua at line 80: module 'strict' not found. Lady Dior is a commercial name given to a handbag by the Christian Dior company in honor of Princess Diana.

History

In 1995, so the story goes,[1][2] Bernadette Chirac wished to give Princess Diana a unique handbag on the occasion of her visit to Paris. When France's first lady contacted Dior in her search for such a bag, the House offered her a model unofficially named Chouchou[3] at the time. It was officially rechristened Princesse[1] in the short term.

The bag, black in color, was presented to the former Lady Diana at the inauguration of the Cézanne[4][N 1] exhibition at the Grand Palais. It was often photographed[4][7] carried by Diana at public events:[2] she had it with her in Birmingham during an official visit; again a few weeks later during a stay in Argentina;[8] then on several further occasions.[9][10] It was soon being described as"iconic",[4] and "legendary", and was launched in larger series, with its name changed to Lady Dior.[1][3] Two hundred thousand models were sold in two years[11] and Dior's leather goods turnover increased tenfold.[12] The bag in turn gave its name to a watch in 1999 and inspired a makeup product by Parfums Christian Dior.[13][14]

Characteristics

Lady Dior is a handbag that adopts Dior's graphic codes and is generally decorated with a cannage[N 2] (caning) motif inspired by two items of furniture found in Dior's private mansion on Avenue Montaigne since 19473: the Napoléon III chairs on which the couturier seated the guests at his runway shows, and the back of a neo-Louis XVI medallion armchair Louis XV.[18] The bag is composed of one hundred and forty four pieces in total[3] and is rectangular and rigid, with the four gold- or silver-tone D-I-O-R letters and the Dior logo suspended from the handle as charms. It is available in different materials featuring various techniques (leather, velvet, microfiber, satin, denim, python, crocodile, tweed, jacquard,etc), and in several sizes.[1]

Advertising

Chosen by John Galliano,[19] Marion Cotillard became the face[20] of Lady Dior[1] in 2008. In addition to multiple publications in the press of photos by Peter Lindbergh, Craig McDean (en), Tim Walker and Jean-Baptiste Mondino,[21] Marion Cotillard has appeared in several short film commercials[22] mainly intended to be released on the internet. The first was The Lady Noire Affair made by Olivier Dahan,[23] then there was Lady Rouge by Jonas Åkerlund , whichfollowed the series of photos by Annie Leibovitz.[24] Next camed Lady Blue Shanghai, a sixteen-minute film by David LynchDavid Lynch.[25] Two more films, Lady Grey London,[26] with Ian McKellen, and L.A.dy Dior were made by John Cameron Mitchell.The actress recalled,"I suggested this director to Dior. They didn't know him, but they haven't wanted to let him go since!"[27] The CEO of Christian Dior Couture, Sidney Toledano, has said of these short films that the "strategic objective is to make people dream by telling beautiful stories".[19] In 2012 and 2013, Marion Cotillard also took part in a web documentary in six episodes released on the company website.

Exhibition

Organized by Dior, a touring exhibition six years in the making[28] and entitled Lady Dior As Seen By traveled to China,[29] Japan,[28] Italy,[29][30] and Brazil from 2012 onwards. It presented over a hundred works by photographers - the likes of Patrick Demarchelier, Bruce Weber and Ellen Von Unwerth[31] - visual artists, sculptors, designers and painters,[4] all inspired by the Lady Dior bag.

Biography

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See also

Notes and references

Notes

  1. ↑ En 1995, l'exposition Cézanne à Paris est financée en partie par le groupe LVMH - Moët Hennessy Louis Vuitton, filiale de la holding Christian Dior.[5][6]
  2. ↑ Le cannage est un élément de décoration récurrent chez Dior ; on le retrouve sur le Lady Dior, mais également sur des bijoux ou sur la façade de l'immeuble Dior au Japon.[15][16][17]

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ 2.0 2.1 Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ 3.0 3.1 3.2 Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ 4.0 4.1 4.2 4.3 Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Photo 1 sur puretrend.com, Photo 2 sur puretrend.com, Photo 3 sur puretrend.com, Photo 4 sur purepeople.com, Photo 5 sur glamourparis.com
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ 19.0 19.1 Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  28. ↑ 28.0 28.1 Lua error in package.lua at line 80: module 'strict' not found.
  29. ↑ 29.0 29.1 Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

  • Official website
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