Recency illusion
From Infogalactic: the planetary knowledge core
The recency illusion is the belief or impression that a word or language usage is of recent origin when it is long-established.
The term was invented by Arnold Zwicky, a linguist at Stanford University who was primarily interested in examples involving words, meanings, phrases, and grammatical constructions.[1]
However, use of the term is not restricted to linguistic phenomena: Zwicky has defined it simply as, "the belief that things you have noticed only recently are in fact recent".[2]
Linguistic items prone to the Recency Illusion include:
- "Singular they": the use of they, them, or their to reference a singular antecedent without specific gender, as in someone said they liked the play. Although this usage is often cited as a modern invention, it is quite old.[3] The usage is found, for example, in Shakespeare.[4]
- The phrase between you and I (rather than between you and me), often viewed today as a hypercorrection, which could also be found occasionally in Early Modern English.[3]
- The intensifier really as in it was a really wonderful experience, and the moderating adverb pretty as in it was a pretty exciting experience: many people have the impression that these usages are somewhat slang-like, and have developed relatively recently.[citation needed] They go back to at least the 18th century, and are commonly found in the works and letters of such writers as Benjamin Franklin.
- "Literally" being used in place of words like "figuratively" or "really" is often viewed as a recent change, but in fact usage dates back to the 1760s. [5]
- "Aks" as a production of African American English only.[citation needed] Use of "aks" in place of "ask" dates back to the works of Chaucer in Middle English, though typically in this context spelled "ax".[6]
- The word "recency" itself. It is commonly used in consumer marketing ("analyze the recency of customer visits")[7] and many think it was coined for that purpose.[citation needed] But its first known use was in 1612.[8]
According to Zwicky, the illusion is caused by selective attention.[2]
See also
References
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- ↑ http://itre.cis.upenn.edu/~myl/languagelog/archives/002611.html
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- ↑ http://www.investopedia.com/terms/r/rfm-recency-frequency-monetary-value.asp
- ↑ http://www.merriam-webster.com/dictionary/recency
Further reading
- Lua error in package.lua at line 80: module 'strict' not found. (subscription required)
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