Sally Hogshead

Sally Hogshead
File:Sally Hogshead derivative.JPG Sally Hogshead (2013)
Nationality	American
Occupation	Author, public speaker
Known for	Author of Fascinate: Your 7 Triggers to Persuasion and Captivation

Sally Hogshead is an American author, professional speaker, chief executive officer of Fascinate, Inc and a former advertising executive.

Career

Hogshead attended Duke University, from which she graduated in 1991. Her first job was with advertising agency Fallon Worldwide, which employed her as a "junior copywriter." Subsequently, Hogshead worked as a copywriter for Wieden+Kennedy and The Martin Agency. When the Martin Agency closed its Los Angeles office in 1998, Hogshead and Jean Robaire, with whom she had worked at Martin, opened their own agency, Robaire and Hogshead. Agency clients included Rémy Martin and Target Corporation. In 2001, she and Robaire closed their agency due to "philosophical differences".

In 2001 Hogshead was hired to open a new office of Crispin Porter + Bogusky in Venice, California, where she served as both managing and creative directors.

Hogshead was inducted into the National Speakers Association's Speaker Hall of Fame in 2012.

Books

Gotham Books published Hogshead's Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life in 2005. The book's conclusions are putatively supported by research done with 1,000 Generation X professionals.

In 2010, HarperCollins published Hogshead's book, Fascinate: Your 7 Triggers to Persuasion and Captivation. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. The tests focused on "a variety of fields and levels of professional achievements."

Fascinate: Your 7 Triggers to Persuasion and Captivation was reviewed by Publishers Weekly and described as having "an uneven start" but in the end it "packs a big punch." Another reviewer wondered "how smaller firms and individuals can apply this stuff to their work and lives without adding a veneer of bovine excrement to the mis en scène."

In 2014, HarperCollins is publishing Hogshead's book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination. This book further develops the science of fascination based on the results of over 300,000 people who have taken the Fascination Advantage Assessment. It helps people understand how they influence others through the application of their fascination advantages.

The Fascination Advantage

Hogshead commissioned the Kelton Global to research why some brands are more captivating than others. They identified seven ways a person's interest can be stimulated. In 2010, Hogshead developed an assessment to measure how an individual ranked on these seven "triggers".

The assessment was called the "F Score," which is a personality test used to determine one's personality archetype out of 49 options. The test is now called the "The Fascination Advantage Assessment". She also tested the audiences at the Million Dollar Round Table and National Association of Insurance and Financial Advisors conferences.

Personal life

Hogshead is married and has eight children. She lives in Orlando, Florida.

Bibliography

• How the World Sees You: Discover Your Highest Value Through the Science of Fascination. New York: HarperBusiness (2014). ISBN 9780062230690
• Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: HarperBusiness (2010). ISBN 0061714704
• Radical Careering : 100 Truths to Jumpstart Your Job, Your Career, and Your Life. New York: Gotham (2005). ISBN 1592401503

External links

• Official website
• Fascinate, Inc website
• Five Remarkable Female Entrepreneurs featuring Sally Hogshead from The Huffington Post