Dominique Xardel
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Dominique Xardel is an author and marketing professor in France.
From 1978-1988, Xardel was director of ESSEC Business School[1] He was Editor in Chief of the Harvard L'Expansion, the French version of the Harvard Business Review.[2] As of 2005, he was Associate Dean for International Affairs at ESSEC.[3] He holds a Doctorate degree from the University of Paris IX-Dauphine.[2] Xardel worked for businesses such as Unilever and Time Inc before joining ESSEC, and he has taught at Geneva Business School in Switzerland. Xardel has authored various books on marketing[4] including The Direct Selling Revolution: Understanding the Growth of the Amway Corporation (1993), a "comprehensive look at the Amway Corporation."[5][6]
Publications
- Consumer Behavior. (with M. Raju). : Vikas, 2004
- Cybermarketing. : SDX Publishing, 1998
- Le commerce électronique. (with P. Reboul). : Eyrolles, 1997
- Le Marketing direct. : PUF, 1996
- Megabases, le marketing du toucher juste.. (with H. Pointillard). : Village Mondial, 1996
- The Direct Selling Revolution. : Blackwell, 1994
- Au-delà des cultures. (with R. Moran). Paris (France) : InterEditions, 1994
- Marketing et réseaux d'entreprises. (with G. Cestre). Paris (France) : PUF, 1993
- Management Interculturel, Modes et Modèles. (with F. Gauther). Paris (France) : Economica, 1993
- La Vente. 3rd edition. : PUF, 1991
- Leaders sans frontières : le défi des différences. (with F. Gauthey, I. Ratiu, I. Rodgers).: Ediscience international, 1989
- Stratégie en Marketing Direct. Montigny-le-Bretonneux : McGraw-Hill, 1989
- La distribution. (with J. Tarondeau). 2d edition. Paris (France) : PUF, 1988
- Le Marketing Direct en France : pratique du marketing direct : vente par correspondance, vente par téléphone, vente à domicile. (with B. Manuel). Paris : Dalloz, 1988
- Service compris : les clients heureux font les entreprises gagnantes. (with P. Bloch, R. Hababou). Paris (France) : L'Expansion, Hachette, 1986
References
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- ↑ Srinivasan, Sriram (2005). "Direct to consumer Marketing expert Dominique Xardel speaks to Catalyst on direct marketing", Business Line, Feb 10, 2005. Quote: "Of course, any company that adheres to the ground rules of direct marketing is bound to succeed, says the Associate Dean for International Affairs at the ESSEC Grad School of Business, Paris."
- ↑ Srinivasan (2005). Quote: "An expert on marketing and an author of numerous books, including two on Amway, Xardel is pleased he guessed it right."
- ↑ Jones (1996): "The Direct Selling Revolution: Understanding the Growth of the Amway Corporation is a fairly comprehensive look at the Amway Corporation, from its Ada, Michigan origins to its expansion into Japan, Europe, the South Pacific, and South America."
- ↑ Jones, Joyce E. (1996) "Book reviews: The Direct Selling Revolution" Journal of Consumer Affairs 30, no. 1 (Summer96 1996): 283. Retrieved October 21, 2012
External links
- Dominique Xardel, faculty page at ESSEC
