Food challenge

Food challenges, such as the gallon challenge or the Saltine cracker challenge, are specific challenges or competitions involving food. Milk chugging is a popular competitive eating challenge on college campuses, and was promoted in the late 1990s.

With the rise of the Internet, Internet phenomena have increasingly spread though chain emails and social media, encouraging people to "challenge" their friends by spreading the message on, creating viral Internet memes. The cinnamon challenge meme is a dare to attempt to eat a specified amount of ground cinnamon within a minute and then post the video online, creating a viral video where other people repeat the challenge. The cinnamon challenge has a strong risk of people gagging on cinnamon inhaled into the lungs, that can also cause toxicity in high doses.

Some "challenges" on the internet can seriously harm their participants; the salt and ice challenge can cause second and third-degree injuries similar to frostbite.

See also

• List of Internet phenomena#Challenges
• Oral food challenge (a medical test for food allergies)