Rain Effect

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Rain Effect
File:Rain Rain Effect cover.jpg
Studio album by Rain
Released South Korea January 2, 2014
(see release history)
Recorded 2013
Genre K-pop, dance-pop, R&B, electronica, hip hop
Length 31:13
Language Korean
Label Cube DC, LOEN Entertainment
Producer Rain
Rain chronology
Back to the Basic
(2010)Back to the Basic2010		 Rain Effect
(2014)
Singles from Rain Effect
  1. "30 Sexy"
    Released: January 1, 2014
  2. "La Song"
    Released: January 1, 2014
  3. "I Love You"
    Released: February 7, 2014
  4. "Where You Going Oppa?"
    Released: June 6, 2014
Professional ratings
Review scores
Source Rating
IZM[1] 1/5 stars

Rain Effect is the seventh studio album by South Korean entertainer Rain. It was released on January 2, 2014, by Cube DC and distributed by LOEN Entertainment. It is his first studio album in 6 years, since Rainism in 2008, and his first musical release since "Busan Woman" in 2011.

Like most of his releases (since leaving JYP Entertainment), the album is said to be mostly written and produced by Rain himself along with Bae Jin-ryeol (JR Groove), Jung Wooyoung and Hwang Hye Kyung.[2] HyunA - a member of girl group 4minute - participated as the album's only featured artist.

Rain Effect contains a total of ten tracks, including the double lead singles "30 Sexy" and "La Song".[3]

Background

Details of Rain's comeback had been speculated about even before he was discharged from the military. Many articles predicted that Rain was signing with both Cube Entertainment (in Asia) and Roc Nation (Internationally).[4] On September 17, it was officially announced that Rain had signed an exclusive deal with Cube DC.[5] With that announcement, Cube Entertainment confirmed a Zepp Tour in Japan and appearances at a MCM store opening in Singapore, BAZAAR Men People of the Year ceremony in China and a fan meeting in South Korea.[6][7] Rain delivered a special performance at the 2013 MAMA, where a trailer teasing an upcoming reality show and new album was revealed.[8][9]

According to an official from Cube Entertainment, Rain Effect is mostly written and produced by Rain himself. Similarly to his previous albums, he will have many collaboration tracks with respected composers including Bae Jin-ryeol. As the album progressed, Rain had been very involved in the album's planning (clothes, choreography, music, etc.). In the statement, Cube stated that "He [Rain] is known to show enthusiasm for the job by presiding over meetings to provide his fans with the best-quality album possible."[2]

Release

After Rain's performance at 2013 MAMA, a trailer aired with the date "2014.01.06" and the phrase "Rain will fall, again." In December, links on various digital music portals as well as South Korean and international music retails began open for album pre-orders.[10] The album was originally to be released on January 6, but due to his film schedule for The Prince, the date was pushed up to January 2.[11]

Rain Effect was released physically and digitally on January 2, 2014. The album peaked at number 1 on the Gaon Albums Chart.[12]

On February 3, Cube DC announced that a special edition of the album would be release, digitally on February 7 and physically on February 11, with a new song titled "I Love You", a 64-page booklet and a 36-pag notebook with Rain's personal stories.[13][14]

On June 6, 2014 to celebrate the birthday of her labelmate HyunA, he released "Where You Going Oppa?" as the fourth single from the album and first from the special album "Colour Me Red", released in October 2014.

Teasers

On December 30, Rain released teaser on his official Twitter for both "30 Sexy"[15] and "La Song".[16]

Singles

"30 Sexy"

A music video teaser for "30 Sexy" was unveiled on December 30, 2013, the same day he released image teasers for it.[17] Being one of the two title tracks, "30 Sexy" is said to be similar to "Ways to Avoid the Sun"[18] and will showcase his vocals as well as "sexy and mature charms".[19][20] On New Year's Day, LOEN Entertainment released the official video directed by direction team The Lumpens whom directed for Cho Yong Pil's "Bounce", the same day as the "La Song" video.[21] The video is performance-based utilizing 3D designs and light and visual effects to illustrate the choreography done by in both group and solo performance shots. Upon its release, "30 Sexy" charted within the top ten of the South Korean online music charts including MelOn, Mnet, Bugs, Soribada and Naver Music. A few days later, the song debuted at number twenty-two on Gaon Singles Chart [22] and number eight on Billboard K-Pop Hot 100.[23] It eventually peaked at number twelve on the Gaon Single Chart. This song won the first place on televised K-pop music shows like Mnet's M! Countdown on January 9.[24]

"La Song"

The same day image teasers and a music video teaser for "30 Sexy" was released, a music video teaser for "La Song" on December 30, 2013.[25] "La Song" has described as "a fusion of old school hip hop, electronica, rock and funk music".[19][20] along with the official video for "30 Sexy", LOEN Entertainment released the official video for "La Song," also directed by The Lumpens.[26] The video showcases Rain in a multicultural, bohemian world dancing with various groups of people. Upon its release, "La Song" charted within the top twenty of the South Korean online music charts including MelOn, Mnet, Bugs, Soribada and Naver Music. A few days later, the song debuted at number nineteen on Gaon Singles Chart[22] before eventually peaking at number nine.[27] It debuted at number twenty on Billboard K-Pop Hot 100 [23] before peaking at number nine the following week.[28] This song won the first place on televised K-pop music shows like KBS's Music Bank on January 10.[24]

"I Love You"

In a tweet on Twitter, Cube DC announced a special edition of the album with the release of a new title track called "I Love You".[13] A music video for the song was released on February 7.[29]

"Where You Going Oppa?"

On June 6, 2014, to celebrate the birthday of his labelmate HyunA, the ultimate single from the album "Rain Effect" and first from HyunA's special album Colour Me Red was released in October 2014.

Promotion

Rain began promoting the album with an interview and performances of "LA SONG" and "Marilyn Monroe" on The Cultwo Show on SBS Power FM.[30]

Rain began promoting his comeback album on various music programs, starting on the January 9, 2014, broadcast of Mnet's M! Countdown.[31] This was followed by performances on KBS's Music Bank,[32] MBC's Music Core,[33][34][35] SBS's The Music Trend[36][37][38] and SBS MTV's The Show.[39] He performed a special stage at the Golden Disk Awards.[40]

Along with music program performances, Rain will be having a musical showcase broadcast on Mnet on January 9, the same day as his M! Countdown comeback.[38] Mnet began teasing the special by releasing two trailers leading up to the special.[41][42] The special comeback show titled RAIN COMEBACK SPECIAL: RAIN EFFECT at the CJ E&M Studio on January 8, 2014, performing his brand-new songs including "30 SEXY", "LA SONG", "Marilyn Monroe", and "Dear Mama, Don't Cry".[43] The show was recorded in private, and aired through the cable channel Mnet on January 9, 2014, at 7:30 pm KST.[43]

On KBS's You Hee-yeol's Sketchbook, Rain performed "30 SEXY" and "LA SONG", alongside his previous hits "It's Raining", "Rainism" and "How To Avoid The Sun".

Track listing

※ Bolded tracks identify singles from the album.

All lyrics written by Jung Ji Hoon. 

CD/Digital download[44]
No. Title Music Length
1. "Rain Effect"   JR Groove, Jung Ji Hoon 0:35
2. "30 SEXY"   JR Groove, Jung Ji Hoon 3:35
3. "LA SONG"   JR Groove, Jung Ji Hoon 3:11
4. "어디 가요. 오빠 (feat. 현아)" (Where Are You Going, Oppa? (feat. Hyuna of 4minute)) JR Groove, Jung Ji Hoon 3:15
5. "마릴린 먼로 (Marilyn Monroe)"   JR Groove, Jung Ji Hoon 3:40
6. "차에 타봐" (Baby) JR Groove, Jung Ji Hoon, Jung Wooyoung 4:00
7. "Superman"   JR Groove, Jung Ji Hoon, Hwang Hye Kyung 3:16
8. "알아버렸어" (Found Out) JR Groove, Jung Ji Hoon 3:51
9. "Dear Mama Don't Cry"   JR Groove, Jung Ji Hoon 3:36
10. "30 SEXY (East4A Deeptech Mix)"   JR Groove, Jung Ji Hoon 3:14
Total length:
 31:13

Credits and personnel

Other charted songs

Title Peak chart positions Sales
KOR
Gaon[22]		 KOR
Billboard
"Marilyn Monroe" 126 —
  • KOR:26,232+ (digital downloads only)[77]
"Baby" 157 —
  • KOR:13,280+ (digital downloads only)[78]
"Found Out" 177 —
  • KOR:11,594+ (digital downloads only)[79]
"Superman" 178 —
  • KOR:11,510+ (digital downloads only)[80]
"Dear Mama, Don't Cry" 182 —
  • KOR:11,213+ (digital downloads only)[81]
"Rain Effect" 192 —
  • KOR:9,808+ (digital downloads only)[82]

Release history

Country Date Format Edition Label
South Korea[83] January 2, 2014 CD, digital download Standard Cube DC, LOEN Entertainment
Worldwide[84]
South Korea[13] February 7, 2014 Digital download Repackage
February 11, 2014 CD

Awards

Music programmes awards

Song Programme Date
"30 Sexy" M! Countdown (Mnet) January 9, 2014
"La Song" Music Bank (KBS) January 10, 2014

References

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  13. ↑ 13.0 13.1 13.2 Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  20. ↑ 20.0 20.1 Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ 22.0 22.1 22.2 22.3 Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ 23.0 23.1 23.2 Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ 24.0 24.1 Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ 27.0 27.1 Lua error in package.lua at line 80: module 'strict' not found.
  28. ↑ 28.0 28.1 Lua error in package.lua at line 80: module 'strict' not found.
  29. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  44. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  45. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  46. ↑ Sales references for Rain Effect:
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  47. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  48. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  49. ↑ Sales references for Rain Effect Special Edition:
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  50. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  51. ↑ Sales references for "30 Sexy":
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  60. ↑ 60.0 60.1 Lua error in package.lua at line 80: module 'strict' not found.
  61. ↑ Sales references for "La Song":
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  66. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  67. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  68. ↑ Sales references for "I Love You":
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  75. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  76. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  77. ↑ Sales references for "Marilyn Monroe":
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  78. ↑ Sales references for "Baby":
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  79. ↑ Sales references for "Found Out":
    • Lua error in package.lua at line 80: module 'strict' not found.
  80. ↑ Sales references for "Superman":
    • Lua error in package.lua at line 80: module 'strict' not found.
  81. ↑ Sales references for "Dear Mama, Don't Cry":
    • Lua error in package.lua at line 80: module 'strict' not found.
  82. ↑ Sales references for "Rain Effect":
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  83. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  84. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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