The MobileStore
/
| File:The MobileStore Official Logo.JPG | |
| Industry | Telecommunications |
|---|---|
| Founded | Mumbai, India (March 22, 2006) |
| Founder | Essar Investments Limited |
| Headquarters | Mumbai, India |
|
Number of locations
|
1000 stores across 150 cities |
|
Area served
|
India |
|
Key people
|
Hilton Gerald (CEO & Director) |
| Products | Consumer electronics Services |
| Parent | Essar Group |
| Website | www |
The MobileStore Limited, is an Indian telecom and mobile phone retailer, formerly known as "Essar Telecom Retail, Ltd.",[1] The MobileStore currently has over 1000 shops in 150 cities, with its headquarters located in Mumbai. The company is part of the Essar Group.
Contents
History
The MobileStore was launched on March 22, 2006 in Mumbai, incorporated under The Companies Act, 1956. It has its registered office at Essar House, Mahalaxmi, Mumbai.
Products
The MobileStore sells mobile phones of domestic and international brands like Apple, BlackBerry, HTC, Karbonn Mobiles, Maxx Mobiles, Micromax, Motorola, Spice, Samsung, Sony, and Vodafone. It also provides online mobile and DTH credit recharge through its website.
Marketing
The MobileStore had a First-mover advantage being the first entrant into the organized mobile retail industry in India.
Tie Ups
In March 2007, The Essar Group, the promoters of The MobileStore, entered into a co-branding Agreement with Richard Branson's Virgin Group.[2] According to the terms of the agreement The MobileStore was allowed to display the "Virgin" brand while the Virgin Group provided technical and consultancy services for a fee.
In February 2009, The MobileStore entered into a strategic tie-up with Kingston Technology.[3] Kingston mobile memory products are sold in The MobileStore stores.
In April 2009, TCT Mobile, a prominent player in global telephony announced its tie up with The MobileStore as the national distributor for Alcatel Mobile Phones in India.
Citi Bank credit card customers can redeem points at The MobileStore outlets against mobiles, tablets and accessories.
E-Commerce
The MobileStore launched its E-commerce website in April 2008. All the products and services provided by The MobileStore in their stores were made available on the website.
Great Online Shopping Festival (GOSF) 2014
The Great Online Shopping Festival (GOSF), started by Google India in 2012, is an event where various ecommerce websites offer discounts. The MobileStore will be part of the GOSF 2014.
Awards
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- Most Admired Retailer of the Year – Mobile and Telecom at Images Retailer 2010
- Most Promising Brand – Planman Media in the “100 Most Valuable Brands – 2010
- Retail Best Employer of the year – Asia Retail Congress 2009
- Retail Marketing Campaign of the year – Asia Retail Congress 2009
- Brand Leadership Award - World Brand Congress 2009
- Most Admired Retailer of the year – The Asia brand Congress 2009
- Award for Brand Leadership - Asia Brand Congress 2008
- Innovative Retailer of the year – The Asia Retail Congress 2008
- Indira HR Excellence Award for creating opportunities for Youth in Telecom Sector
- Marketing Retail Campaign of the year – The Asia Retail Congress 2008
- Emerging Market Retailer of the year – Retail City Awards 2008
- Brand Leadership Award – The Asia Brand Congress Summit 2007
- Most Admired Retail Marketing Campaign – The India Retail Forum 2007
