Triton Digital
Triton Digital, LLC, formerly Triton Media Group, is a global digital audio technology and advertising company based in Los Angeles. The group is owned by Vector Capital[1] and works with audio publishers in over 35 countries including brands such as Pandora, Spotify, iHeart Radio, CBS Radio, and ESPN Radio. [2]
Company
Triton Digital was founded in August 2006 by Neal Schore and Mike Agovino in Sherman Oaks, California, in the Los Angeles area.[3] It was funded as a limited partnership by private investors.[4]
Triton Digital® technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
Digital
Triton announced a partnership to resell Slipstream Radio in 2008.[5] Triton Digital acquired Ando Media in September 2009.[6] Ando Media was founded in 2004 in Denver, Colorado.[7] Ando developed software to audience measurement metrics for Internet radio, competing with the major firm Arbitron by 2006.[8] In 2011 Ernst & Young named Schore (chief executive of Triton Media at the time) entrepreneur of the year for Los Angeles area advertising companies.[9][10] In April 2011, the Media Rating Council accredited Triton's Webcast Metrics product.[11] In January 2013 Triton Digital marketed an online auction system for radio advertisements called a2x.[12][13]
See also
References
- ↑ http://www.vectorcapital.com/investments/case-study/triton-digital
- ↑ http://tritondigital.com/about-us/clients
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External link
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