DWLS
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| File:New Barangay LS logo.jpg | |
| City of license | Quezon City, Philippines |
|---|---|
| Broadcast area | Mega Manila, surrounding areas Worldwide (online) |
| Branding | Barangay LS 97.1 |
| Slogan | Tugstugan Na! Isang Bansa, Isang Barangay! |
| Frequency | 97.1 MHz |
| First air date | 1955 (on AM) 1976 (on FM) |
| Format | Hot AC, OPM |
| Power | 30,000 watts |
| ERP | 66,000 watts |
| Class | C, D, E |
| Callsign meaning | Loreto Stewart |
| Former callsigns | DZXX (1955-1972) |
| Former frequencies | 890 kHz (1955-1972) |
| Owner | Radio GMA |
| Sister stations | GMA Super Radyo DZBB 594 |
| Website | www |
DWLS (97.1 FM) is a commercial radio station which broadcasts an OPM, Barangay and ISM (Informal Settler Music), and Hot AC format based in Diliman Quezon City. Since February 2014, it serves as the flagship FM station of Radio GMA Network Inc. (RGMA, a subsidiary of GMA Network Inc.) in the Philippines under the Barangay FM brand. [1] The station's studio is located at the GMA Network Center, EDSA corner Timog Avenue, Diliman, Quezon City, and its transmitter is located at Barangay Culiat, Tandang Sora, Quezon City, Philippines.
Contents
History
DZXX (1955–1972)
It first aired in 1955, when Uncle Bob opened the DZXX-AM 890 kHz station, the first pop music station in the country on AM format.
97.1 WLS-FM (1976–1992)
In 1976, GMA launched DWLS-FM on 97.1 as a jazz-formatted station. It lasted until February 28, 1986, a few days after the EDSA Revolution when The Giant 97.1 WLS-FM was born and CHR format is introduced.
Campus Radio 97.1 (1992–2007)
When GMA was renamed as the "Rainbow Satellite Network" in the early 1992, the station was reformatted on April 30, 1992 as Campus Radio 97.1 WLS-FM. This was to target teens & early adults. Its notable programs were the longest-running program on the station, "Top 20 at 12": where the top 20 songs of the day were counted down in the mold of BBC Radio 1's The Official Chart Show at noontime, and "Campus Aircheck", an institution of sorts for aspiring DJs to get hired by Campus Radio, touted as "the first school on the air".
Barangay LS (2008-present)
Last January 16, 2008 at around 6 pm, the station launched its new tagline, Ayos!, which is also the tagline for RGMA's provincial Campus Radio stations. That same day, almost all of the station's current jocks who were also from the former Campus Radio format, and after years of loyal service to the GMA Network, were summarily dismissed by Mike Enriquez and replaced unceremoniously by jocks from RGMA provincial radio stations as well as jocks from other masa stations. Choosing to ignore the veteran staff's improving ratings, Enriquez deemed them unfit to take the format to number one overall in the masa ratings game.
On January 17, 2011, facing competition with the latest masa stations, the new tagline "Tugstugan Na!" was launched and the station adapted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.
On February 17, 2014, Barangay LS 97.1 was rebranded with reformatted programs, new jingle, a new logo & a new slogan called "Isang Bansa, Isang Barangay". Also, 14 provincial FM radio stations owned by Radio GMA formerly named as Campus Radio (including 99.5 RT for Cebu, 103.5 Wow FM for Davao and Super Radyo DYRU 92.9 for Kalibo) finally adopted the Barangay FM branding (and DYRU was reformatted from a news & public affairs station into a Hot AC station to pave way for station's reformat; along with other FM stations). The network rebranding was made to compete with its rival FM radio network My Only Radio, owned by the network's competitor ABS-CBN, following the relaunch of DWRR-FM as MOR's flagship station seven months earlier (July 8, 2013). Following the relaunch, a TV commercial of Barangay FM featuring Alden Richards, Pauleen Luna and Ryzza Mae Dizon was launched on March 24, 2014.[2]
RGMA Stations in the Philippines
- Further information: RGMA radio stations
See also
References
External links
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1Transmitting outside Metro Manila.
2Technically still active, but with new call letters and different intellectual property. |
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- Pages with broken file links
- Official website not in Wikidata
- Metro Manila articles missing geocoordinate data
- GMA Network
- OPM formatted radio stations in the Philippines
- Contemporary hit radio stations in the Philippines
- Adult top 40 radio stations
- Radio stations in Metro Manila
- Radio stations established in 1955
- 1955 establishments in the Philippines
