RTL (German TV channel)

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"RTL (Germany)" redirects here. For other uses, see RTL.

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RTL
Owned by RTL Group
Country Germany
Language German
Headquarters Cologne, Germany
Website www.rtl.de

RTL (called RTL plus from 1984–1992 and RTL Television from 1992–2004) is a German free-to-air television channel owned by the RTL Group and is the largest private network in Germany.

History

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RTL plus was famous in its early years for showing low-budget films and American programmes. In 1988, it was the second most-viewed channel.[1]

After reunification in 1990, broadcasting was extended to the entire country. RTL moved to Cologne and received the right to broadcast on free-to-air frequencies. That same year, RTL acquired the first-run rights to the German Football First Division. Deals with Cannon and Universal Studios finally provided more high-profile films for the channel. In 2012, RTL made a deal with Walt Disney Studios Motion Pictures to air films from its media library until 2016, when it switched to Universal, as Disney Channel was relaunched as a free-to-air channel competing with RTL.[2]

In July 2015, the channel introduced the slogan Wilkommen zuhause (Welcome home) to complement Mein RTL, and launched its biggest advertising campaign in 20 years. This tagline (as Wilkommen zu Hause, with a space between zu and Hause) was earlier used in the early 2000s.

On 1 September 2017, RTL flattened its logo, with brighter shades of the three colours. The slogan continues to be Wilkommen Zuhause, through Mein RTL would be used in rare cases. Another sister channel, n-tv was rebranded on the same day.

As part of a comprehensive restructuring within Mediengruppe RTL Deutschland, RTL unveiled a new identity, a new, multi-colourful logo and a new graphics package. The rebrand rolled out on 15 September 2021, as well as RTL Crime, RTL Living and RTL Passion.

Station logos

  • RTLplus1984.svg

    Logo of RTL plus (1984–1987)

  • RTLplus.svg

    Logo of RTL plus (1987–1992)

  • RTL.svg

    Logo of RTL Television (30 October 1992 – 1999)

  • RTL Logo.svg

    Logo of RTL (31 August 2008 – 28 August 2014)

  • RTL Logo 2014.svg

    Logo of RTL (28 August 2014 – 31 August 2017)

  • RTL Logo 2017.svg

    Logo of RTL (1 September 2017 – 14 September 2021)

  • RTL Logo 2021.svg

    Logo of RTL (since 15 September 2021)

  • RTL HD Logo 2021.svg

    Logo of RTL HD (since 15 September 2021)

Audience share

Germany

January February March April May June July August September October November December Annual average
1985 – – – – – – – – – – – – 0.4%
1986 – – – – – – – – – – – – Increase 0.7%
1987 – – – – – – – – – – – – Increase 1.2%
1988 – – – – – – – – – – – – Increase 4.1%
1989 – – – – – – – – – – – – Increase 10.0%
1990[3] – – – – – – – – – – – – Increase 11.5%
1991[4] – – – – – – – – – – – – Increase 14.4%
1992[5] – – – – – – – – – – – – Increase 16.7%
1993[6] – – – – – – – – – – – – Increase 18.9%
1994[7] – – – – – – – – – – – – Decrease 17.5%
1995[8] – – – – – – – – – – – – Increase 17.6%
1996[9] 16.6% 16.6% 18.2% 18.6% 18.1% 15.5% 15.6% 16.7% 17.2% 16.7% 17.4% 16.5% Decrease 17.0%
1997[10] 15.9% 16.0% 16.4% 17.8% 17.0% 15.9% 14.8% 14.7% 16.9% 16.9% 15.7% 14.9% Decrease16.1%
1998[11] 14.2% 14.2% 16.2% 16.2% 15.6% 13.8% 14.4% 15.7% 16.3% 15.1% 15.2% 14.6% Decrease 15.1%
1999[12] 13.6% 13.9% 15.0% 15.8% 15.9% 15.3% 14.9% 15.3% 15.5% 15.4% 14.3% 13.6% Decrease 14.8%
2000[13] 14.0% 14.0% 13.8% 14.3% 14.4% 13.7% 14.0% 14.2% 14.0% 14.6% 15.1% 14.7% Decrease 14.3%
2001[14] 14.3% 13.4% 15.3% 15.9% 16.9% 13.6% 14.3% 13.4% 15.5% 15.4% 14.6% 14.5% Increase 14.8%
2002[15] 15.0% 13.2% 14.9% 16.1% 15.2% 12.6% 14.5% 13.2% 15.4% 15.5% 15.2% 14.4% Decrease 14.6%
2003[16] 15.8% 15.7% 16.0% 15.3% 15.5% 14.3% 13.7% 13.5% 15.5% 14.9% 13.9% 13.8% Increase 14.9%
2004[17] 15.2% 13.8% 13.9% 14.1% 14.5% 12.2% 13.1% 12.3% 14.5% 14.4% 14.0% 12.8% Decrease 13.8%
2005[18] 13.1% 12.5% 12.9% 13.6% 14.1% 13.1% 12.7% 12.3% 14.0% 13.5% 13.5% 12.9% Decrease 13.2%
2006[19] 13.0% 12.3% 13.4% 12.8% 13.7% 12.8% 12.1% 12.7% 13.0% 13.1% 12.6% 11.9% Decrease 12.8%
2007[20] 12.6% 12.0% 12.6% 12.8% 12.9% 12.8% 12.4% 11.8% 13.1% 12.9% 12.1% 11.1% Decrease 12.4%
2008[21] 11.8% 11.5% 11.7% 12.5% 12.4% 9.8% 11.6% 10.5% 12.5% 12.1% 12.9% 11.5% Decrease 11.7%
2009[22] 12.6% 11.8% 12.4% 12.8% 12.4% 11.6% 11.4% 10.9% 13.3% 13.5% 14.0% 12.9% Increase 12.5%
2010[23] 12.7% 12.7% 13.7% 14.0% 13.6% 12.7% 12.5% 12.8% 14.5% 14.8% 15.3% 13.6% Increase 13.6%
2011[24] 15.2% 14.1% 13.7% 14.6% 14.9% 12.5% 13.3% 13.2% 14.8% 14.6% 14.3% 13.3% Increase 14.1%
2012[25] 14.1% 13.1% 13.4% 12.7% 11.9% 10.6% 11.5% 10.5% 12.7% 12.3% 12.7% 10.8% Decrease 12.3%
2013[26] 13.1% 11.3% 11.2% 12.1% 11.4% 10.8% 10.9% 10.4% 10.7% 11.7% 11.5% 10.3% Decrease 11.3%
2014[27] 12.8% 10.4% 10.6% 10.6% 10.6% 8.4% 9.0% 9.0% 10.0% 11.5% 10.7% 9.5% Decrease 10.3%
2015[28] 11.3% 9.6% 9.8% 9.9% 9.9% 9.7% 9.2% 9.0% 10.6% 10.6% 10.1% 9.1% Decrease 9.9%
2016[29] 11.7% 10.0% 9.6% 10.0% 9.8% 8.3% 9.0% 8.3% 10.1% 10.4% 10.0% 9.2% Decrease 9.7%
2017[30] 11.0% 8.8% 9.3% 9.4% 9.5% 9.0% 8.5% 8.5% 9.0% 9.4% 9.0% 8.1% Decrease 9.2%
2018[31] 9.7% 8.4% 8.5% 8.6% 8.3% 7.5% 7.8%

The average age of the viewers is 48.9 years (as of 2016).[32]

References

  1. ↑ Audience shares 1988: RTL 4.1% and SAT.1 5.6%, see Marktanteile der Fernsehsender at Fernsehen in Deutschland (de)
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External links

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