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City of license Albuquerque, New Mexico
Broadcast area Albuquerque Metropolitan
Branding La Jefa
Frequency 101.3 (MHz)
First air date 1994 (as KRZN)
Format Regional Mexican
ERP 3,700 watts
HAAT 128 meters
Class A
Facility ID 16750
Callsign meaning K La JeFA
Former callsigns KWQK (1990-1994, CP)
KRZN (1994-1997)
KEZF (1997-1998)
KRQS (1998-2001)
KCHQ (11/2001-12/2001)
KKRG (2001-2002)
KJFA (2002-2006)
KKRG (2006-2015)
Owner Univision Radio
(Univision Radio License Corporation)
Sister stations KIOT, KKSS, KKRG-FM
Webcast Listen Live
Website KJFA Online

KJFA-FM (101.3 MHz) is a radio station in Albuquerque, New Mexico, broadcasting to the Albuquerque metropolitan area at 3,700 watts from a tower atop Nine Mile Hill in west Albuquerque. Its studios are located in Northeast Albuquerque (a mile north of Central Avenue.

KJFA-FM airs a Regional Mexican music format branded as "La Jefa" (The Boss).

The station is owned by Univision Radio.


This station was granted an original construction permit in October 1990 under call sign KWQK.

101.3 first signed on in September 1994 as KRZN a station playing new-age music and smooth jazz, branded as "The Horizon". In 1996, it was acquired by Simmons Media Group and would shift to focus only on Smooth Jazz. In spring 1997, Simmons moved KRZN to the stronger 105.1 FM signal, which would make the format available in Santa Fe and other surrounding areas. However, the format was dropped in April 1999 in favor of Top 40.

In May 1997, 101.3 became KEZF, a Soft Adult Contemporary format branded as "Easy 101.3", which attempted to challenge KMGA. The format was dropped after about a year.

In the Summer 1998, 101.3 changed again to a Rock music format branded as "K-Rock" with slogan "The Rock of New Mexico". The call letters would later change to KRQS. The format on this station was very similar to KZRR and often imitated features on that station such as the "All 80's Weekends". The Bob and Tom Show was added in morning drive in early 1999; it was the first time that program had aired in Albuquerque. In 2000, it had rebranded as "The Bone" and shifted to a more modern focused Active Rock format towards the end of its run at the end of the year.

On Christmas Day, 2000, Simmons had revived the Smooth Jazz format and "The Horizon" brand on 101.3. In November 2001, it had again moved back to 105.1 FM along with the KRQS call sign (later changed to KAJZ a year later).

In December 2001, 101.3 became "The Range" with a classic country music format to attract former listeners of KTBL, which had changed to Adult Alternative earlier that year. The new call letters were KKRG. In fall 2002, Simmons had sold its five FM stations to Hispanic Broadcasting Corporation (HBC), and the format was dropped to make way for Spanish-language programming. The "Range" was revived again in April 2004 on 105.1 after the smooth jazz format was moved to 101.7. It was dropped again in March 2006.

In November 2002, HBC launched a new Regional Mexican music format called "La Jefa" with new call letters KJFA. HBC became Univision Radio in 2003. For the first few years, KJFA was not as competitive with then-top Spanish station KLVO "Radio Lobo", but at the end of 2006, Univision moved KJFA to 105.1 FM, and made changes in programming, including adding the Piolin morning program which has helped make "La Jefa" the top Spanish-language station in the market today.

File:KKRG Logo.jpg
KKRG logo 2006-2010

After KJFA moved, 101.3 broadcast a Spanish Oldies format used in many markets as "Recuerdo". Recuerdo was originally heard in Albuquerque on 105.1 FM in March 2006, but in December 2006, KKRG switched frequencies with KJFA, which had been on 101.3 for four years, moving KJFA's Regional Mexican format to the stronger 105.1 frequency and "Recuerdo" to 101.3. The KKRG call letters had also moved back to 101.3.

"La Kalle" logo 2010-2014

On May 28, 2010, KKRG began broadcasting a Latin Pop format branded as "La Kalle" (The Street). The format featured pop and reggaeton hits in Spanish as well as current popular English hits. The stations' presentation was mostly in Spanish. Initially, the station generated decent ratings, but after two years, KKRG had fallen to close to a 1 share overall. On February 21, 2014, KKRG began stunting airing a loop of Frank Sinatra's "Theme from New York, New York".[1]

Logo 2014-2015

On February 25, 2014, at 4 PM, KKRG switched to a Classic hip-hop format, branded as "Yo! 101.3 FM". This move comes less than two months after Clear Channel launched the similarly formatted "Hot 100.9" on K265CA, giving the market two 1990's-based Rhythmic music stations. "Hot" moved to 95.1 (a 100kW signal) in November 2014.

On September 28, 2015, Univision moved "Yo!" to 105.1 FM while returning "La Jefa" to 101.3 FM. With the frequency swap, KKRG took on the call sign KJFA-FM.


External links

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